Iqiyi Inc. (IQ8)

Overview

iQIYI, Inc., along with its subsidiaries, stands out as a premier provider of online entertainment video services within the People's Republic of China. Having originated in 2009 and headquartered in Beijing, China, iQIYI has evolved magnificently since its initial days as Qiyi.com, Inc., undergoing a significant rebranding to iQIYI, Inc. in November 2017. Under the vast umbrella of Baidu, Inc., as its subsidiary, iQIYI has cemented its position in the online entertainment sphere by offering a broad range of digital content services. These encompass not only online video but also span across online games, literature, animations, and an array of other innovative products. The essence of iQIYI's mission is to create an integrated platform that houses a rich collection of internet video content, which includes both professionally produced material licensed from esteemed content providers and intriguing self-produced content. This is complemented by a suite of additional services such as membership plans, online advertising solutions, content distribution initiatives, and live broadcasting features, aimed at providing a comprehensive and immersive entertainment experience to its vast user base across China.

Products and Services

• Online Video

A cornerstone of iQIYI's offerings, the online video service features a robust collection of internet video content. This includes a wide array of videos ranging from those licensed from professional content providers to engaging self-produced content, serving a diverse audience with varied tastes and preferences.

• Online Games

Expanding its entertainment footprint, iQIYI provides an exciting range of online games. This facet of iQIYI's services caters to the gaming community, offering a variety of genres to ensure there's something for every type of gamer.

• Online Literature

For the avid reader, iQIYI incorporates online literature into its suite of services. This platform brings together a vast collection of digital books, novels, and other literary works, allowing users to immerse themselves in a world of stories.

• Animations

Recognizing the growing popularity of animated content, iQIYI offers animations as part of its diverse content library. This service appeals to both children and adults alike, featuring a range of animated series and movies that cater to different age groups and interests.

• Membership

iQIYI's membership service offers users premium access to exclusive content, ad-free viewing, and early access to new releases, among other benefits. This model aims to enhance user experience by providing additional value through a subscription-based format.

• Online Advertising

Capitalizing on its substantial user base, iQIYI offers online advertising solutions that enable brands and advertisers to reach a wide and engaged audience through targeted advertising campaigns across its platform.

• Content Distribution

Through its content distribution service, iQIYI leverages its expansive library of video content by licensing it to third-party platforms, thereby broadening its reach and influence beyond its own user base.

• Live Broadcasting Services

This service encompasses iQIYI Show and iQIYI Lite. iQIYI Show is a live broadcasting platform that allows users to follow their favorite hosts and shows in real-time, fostering a sense of community and engagement among viewers. Meanwhile, iQIYI Lite offers users a simplified and rapid access to personalized video content based on their preferences, ensuring a tailored entertainment experience.

• Talent Agency and IP Licensing Activities

Further diversifying its business model, iQIYI engages in talent agency operations and intellectual property (IP) licensing activities. This aspect of its services underscores iQIYI's role in the broader entertainment ecosystem, facilitating the discovery and promotion of new talents and managing the rights to various IPs.

• Video Community App

Committed to fostering a vibrant and interactive user community, iQIYI is developing a video community app. This initiative aims to create a dedicated space where users can connect, share, and engage with each other over their favorite content, enhancing the social aspect of online entertainment.