McDonald's TodayMCDMcDonald's$232.06 +0.23 (+0.10%) As of 10/2/2026 03:59 PM Eastern This is a fair market value price provided by Massive. Learn more.52-Week Range$229.61▼$341.75Dividend Yield3.21%P/E Ratio18.85Price Target$300.64Add to WatchlistSeptember delivered mixed signals for McDonald's NYSE: MCD shareholders, including a landmark dividend achievement, before the stock opened October by falling to a fresh 52-week low.
I tried the signature burgers from three fast-food chains: McDonald's, Wendy's, and Burger King. I thought McDonald's Big Mac was underwhelming and needed more sauce.
McDonald's is reaffirmed as a Buy, trading at a deep discount to a $301 fair value estimate, with 12%+ annual total return potential. The new > NEXT framework targets 1.5pp market share gains in chicken/beverages and aims to expand operating margins to the low-to-mid 50% range by 2030. MCD's 50th consecutive dividend increase cements its Dividend King status; dividend safety and growth are supported by robust cash flows and a BBB+ credit rating.
After a punishing slide that has dragged the stock to its lowest levels since 2022, shares have fallen into deeply oversold territory, with a relative strength index (RSI) reading of around 25, well below the 30 threshold that technicians use to flag a stock as stretched to the downside.
The world's largest fast-food chain has already been selling hand-breaded chicken nuggets, strips and sandwiches across a handful of stores in the Chicago area, as well as 10,000 locations across Asia.
McDonald's Corporation is experiencing temporary momentum issues and appears to have 20% - 30% upside potential. MCD faces near-term headwinds from slow U.S. customer growth, but new value and affordability initiatives may drive a rebound. Despite negative equity from aggressive buybacks and dividends, MCD maintains strong ROIC (~20%) and gross margins (56%), supporting long-term stability.
It's a Big Mac attack!
McDonald's pushed back on the idea that it is setting prices behind customers' backs.
McDonald's Corp NYSE: MCD, the fast-food giant, has had a rough 2026. The stock currently trades just above $230, is down more than 30% since March and is at its lowest level in nearly four years.
Franchisees said the algorithm has widened the gap between prices on identical items at various restaurants within the same neighborhoods, according to a report.
McDonald's is trying to step into the Ozempic era.
McDonald's just raised its dividend again even as its stock hit a multiyear low and U.S. foot traffic turned negative. The reason has almost nothing to do with selling burgers.