7-Eleven has filed a trademark infringement lawsuit against Nike Inc (NYSE:NKE, XETRA:NKE), alleging that the design of an upcoming Air Max 95 sneaker improperly incorporates elements of the convenience store chain's branding. The complaint, filed in federal court in Dallas, claims the shoe features a color scheme resembling 7-Eleven's signature red, orange and green stripes.
Nike just delivered a sobering fiscal 2026 earnings report, underscoring how difficult it is for a market leader to play catch-up in a category it once defined. While the company still expects headwinds through the first two quarters of fiscal 2027, it sees momentum building—led by outstanding performance around the World Cup, including over 1.5 billion views of the “Rip the Script” video during the first week of play.
After a punishing year for shareholders, Nike (NYSE:NKE | NKE Price Prediction) finally looks interesting again.
The shorthand of direct-to-consumer (D2C) might boil down to selling through a brand's own website or brick-and-mortar location. But writ large, the model is about controlling the customer relationship.
NKE's better-than-expected Q4 results highlight early turnaround progress as North America and wholesale growth offset ongoing direct sales weakness.
Nike is expecting an “unplanned benefit” in the form of a nearly $1 billion tariff refund. The sneaker giant revealed the refund when announcing full-year and quarterly earnings this week, even as CEO Elliott Hill warned that tariffs remain a “dynamic cost headwind.
NKE trades near its 52-week low as Greater China weakness, margin pressure, soft digital demand and premium valuation cloud its recovery outlook.
The news triggered a stock price increase the day after the release. However, the strength of the report was underpinned by one-offs that overshadowed core weakness.
Nike shares fell 4% in premarket trading on Wednesday after the sportswear giant's latest quarterly results failed to convince investors that its turnaround under Chief Executive Officer Elliott Hill is gathering pace. Although Nike topped Wall Street expectations for both earnings and revenue, a cautious outlook for the coming quarters, persistent weakness in China and continued uncertainty around consumer demand overshadowed the better-than-expected performance.
Nike Inc (NYSE:NKE) shares fell in after-hours trading as the latest results showed the sportswear giant is still struggling to turn better products into stronger sales. Fourth-quarter revenue fell 1% to $11 billion, or 4% on a currency-neutral basis, with weakness in Greater China and Europe partly offset by growth in North America.
JD Sports Fashion PLC (LSE:JD., OTC:JDSPY) shares fell on Wednesday after results from major partner Nike Inc (NYSE:NKE) pointed to weaker sales ahead and continued pressure on consumer demand.
NIKE is prioritizing margin recovery, tighter inventory and sport-led execution as uneven demand keeps pressure on Sportswear and sales.