Bernstein analyst Aneesha Sherman is buying Nike (NKE) management's view that “numbers are now de-risked”, and recommends investing in the footwear giant as it tumbles after Q1 earnings. Nike recorded top-line revenue of $11.2 billion for its first financial quarter – down a more-than-expected 4% on a year-over-year basis albeit its EPS came in ahead of consensus at $0.48 a share.
I last wrote about Nike ( NKE ) as the Bear of the Day in early July when shares were trading $44.
Nike Inc (NYSE:NKE, XETRA:NKE)'s forecast for a high-single-digit sales decline in fiscal 2027 has split analysts on whether its turnaround is working. Nike shares fell 5.6% Friday after the company missed revenue targets in its first-quarter report Thursday.
It was the second straight day of declines for Nike, putting the sneaker brand's stock down more than 48% so far this year.
Nike expects fiscal 2027 revenues to fall in the high single digits as Sportswear, Jordan and China resets deepen, while Pace targets $2.5B in savings.
Nike (NYSE:NKE | NKE Price Prediction) now yields 4.94%. The quarterly dividend is $0.41 per share, or $1.64 annually.
Shares of Nike Inc (NYSE:NKE) are suffering a steep, Friday morning slide of more than 7%, trading at $32.57 after the company posted a fiscal first-quarter earnings that missed revenue estimates and revealed layoff plans.
Nike (NYSE:NKE | NKE Price Prediction) is taking a company-specific hit to its turnaround story, while the rest of athletic apparel holds largely steady. Shares of Nike are down 8% to $32.
Nike (NYSE: NKE) stock has been suffering from a brutal downturn throughout 2026 and, already at the October 1 close, fell to its lowest price since 2023. The subsequent extended session, after a dire quarterly filing, further damaged the apparel giant and sent NKE shares down another 7.82% to $32.40.
Nike just slipped below its 52-week low while the broader market climbs, but one analyst sees a path to gains that would leave the rest of Wall Street stunned. The question is whether the turnaround math actually works.
Nike faces significant headwinds, notably a 26% revenue decline in China, driving a neutral stance on the stock. FY2027 guidance points to high single-digit revenue decline and deleveraging, with cost discipline and resilient gross margins providing some support. Competitive pressure from local and premium brands in China, shifting consumer preferences, and channel partner oversight remain key structural challenges.
Sales of sneakers have been difficult lately, but Nike in particular has suffered.