Starbucks Corp. (NASDAQ: SBUX) CEO Brian Niccol must want to undermine the morale among some of his most critical workers.
Starbucks will provide a modest 2% hike to all salaried employees in North America this year, the company told Reuters on Monday, as the coffee chain tries to keep a tight lid on costs as part of CEO Brian Niccol's turnaround efforts.
Recently, Zacks.com users have been paying close attention to Starbucks (SBUX). This makes it worthwhile to examine what the stock has in store.
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Analysts say they are cautiously optimistic that Starbucks will improve its profit margins.
Starbucks CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at stores across the U.S.
SBUX leverages loyalty, mobile ordering and delivery to make digital engagement drive customer spend growth.
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Strength in China, supported by innovation and rising transactions, helps SBUX navigate U.S. comps declines.
Green Apron rollout should boost comps; pilot stores showed strong results. Margin recovery likely from better comps, cost resets, and fewer discounts. Valuation attractive versus history; turnaround gains traction, dividend adds cushion.
Zacks.com users have recently been watching Starbucks (SBUX) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.
Starbucks beat revenue, but missed non-GAAP earnings expectations. Operating margin and U.S. comp sales declined in the comparable period, exacerbating our doubts about the "Back to Starbucks" strategy. I believe SBUX remains overvalued; the "Third Place" vision is outdated in today's digital, mobile-first world, and the company's forward guidance remains suspended. Traders may profit from volatility, but long-term investors should wait until at least Q2 2026 to see if CEO Niccol's strategy delivers tangible results. We doubt it will.