Starbucks Corp. NASDAQ: SBUX is at the beginning of a high-stakes turnaround under new chief executive officer (CEO) Brian Niccol. However, while SBUX stock is up 11% since April and may offer long-term value if the turnaround takes root, financial and cultural headwinds may limit the stock gains in the short term.
In trading on Wednesday, shares of Starbucks crossed above their 200 day moving average of $95.69, changing hands as high as $95.91 per share. Starbucks shares are currently trading up about 4% on the day.
Starbucks (SBUX) shares are climbing toward prices not seen since April, when newly enacted tariffs dragged down the market.
Former Starbucks CEO Howard Schultz made a surprise appearance at the company's Leadership Experience in Las Vegas. Schultz said he "did a cartwheel" when current CEO Brian Niccol coined his "back to Starbucks" strategy — a key stamp of approval as the new chief executive tries to turn around the company.
Starbucks Corp (NASDAQ:SBUX, ETR:SRB) is considering selling a minority stake in its China business, CEO Brian Niccol told the Financial Times in an interview published Wednesday. The CEO said the coffee giant has received “a lot of interest” in its China business, its second largest market, made up of approximately 7,760 stores as of the end of March.
Starbucks (SBUX) drinks will soon come with an extra shot of generative AI.
Starbucks has received "a lot of interest" in the sale of a stake in its China business, its chief executive told the Financial Times in an interview published on Wednesday, as the U.S. coffee chain looks to revive sales in its second-largest market.
Starbucks unveiled a generative AI assistant created with Microsoft Azure's OpenAI platform at its Leadership Experience in Las Vegas. The technology will roll out to stores in U.S. and Canada in fiscal 2026.
Starbucks Corp. (NASDAQ: SBUX) is trying to jump-start sales in China with sharp discounts on products it sells there.
The company has contended with fierce competition and sluggish growth in China.
Starbucks (SBUX) reachead $88.13 at the closing of the latest trading day, reflecting a +1.77% change compared to its last close.
Starbucks (SBUX) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.