Snapchat Debuts Subscriptions to Bolster Creator Revenue
Snapchat is introducing a subscription program to help creators boost revenues. Creator Subscription will launch in alpha testing Feb. 23 with a select group of creators in the U.S., the social media platform announced Tuesday (Feb. 17), adding that there are plans to expand to creators in Canada, the U.K. and France in the coming weeks.
Snapchat launches creator subscription in the U.S.
Social network Snapchat announced today it's launching creator subscriptions in alpha with select people in the U.S. starting on February 23. The company noted that users will be able to buy subscriptions to creators, including Jeremiah Brown, Harry Jowsey, and Skai Jackson.
Snap's Quiet Profit Inflection
Snap delivered a 59% gross margin in Q4, up from 55% sequentially, targeting above 60% in FY26. Adjusted EBITDA reached $358 million, with 51% incremental flow-through, signaling scalable operating leverage. Free cash flow totaled $206 million in Q4, while trailing twelve-month operating cash flow hit $656 million.
Instagram is internally testing a new Snapchat rival app
Instagram is building an internal prototype of a new app that's similar to Snapchat. The disappearing photos app is being called "Instants.
Don't Overlook Snap (SNAP) International Revenue Trends While Assessing the Stock
Examine Snap's (SNAP) international revenue patterns and their implications on Wall Street's forecasts and the prospective trajectory of the stock.
SNAP's Q4 Earnings Surpass Estimates, Revenues Increase Y/Y
SNAP beats Q4 earnings estimates as revenues rise 10% year over year on higher ARPU, Snapchat+ growth and stronger ads.
Snap Embeds AI Across Ad Platform
Snap positioned artificial intelligence (AI) as the core lever for improving advertiser performance and driving more profitable growth during the fourth-quarter earnings call.
Snap (SNAP) Reports Q4 Earnings: What Key Metrics Have to Say
Although the revenue and EPS for Snap (SNAP) give a sense of how its business performed in the quarter ended December 2025, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.
As it preps Specs for the masses, Snap's Q4 shows revenue growth but fewer daily users
Snap is on a mission to diversify its revenue sources—moving from a business model in which it largely chases ad revenue to one where it can also make money through subscriptions and, eventually, hardware. The company's latest quarterly earnings report shows that, so far, the firm is having moderate success with that strategy.
Snap (SNAP) Tops Q4 Earnings and Revenue Estimates
Snap (SNAP) came out with quarterly earnings of $0.18 per share, beating the Zacks Consensus Estimate of $0.15 per share. This compares to earnings of $0.16 per share a year ago.
Snap Q4 Users Dip As It Trims Marketing To Focus On Profit, Shares Rise
Snap saw its daily active users fall by 3 million to 474 million in the fourth quarter as the social media platform said it substantially reduced marketing investments “to focus on more profitable growth.” Net income surged to $45.2 million from the $9.1 million the year before.
