Summary
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Snapchat Debuts Subscriptions to Bolster Creator Revenue
Snapchat is introducing a subscription program to help creators boost revenues. Creator Subscription will launch in alpha testing Feb. 23 with a select group of creators in the U.S., the social media platform announced Tuesday (Feb. 17), adding that there are plans to expand to creators in Canada, the U.K. and France in the coming weeks.
Snapchat launches creator subscription in the U.S.
Social network Snapchat announced today it's launching creator subscriptions in alpha with select people in the U.S. starting on February 23. The company noted that users will be able to buy subscriptions to creators, including Jeremiah Brown, Harry Jowsey, and Skai Jackson.
Snap's Quiet Profit Inflection
Snap delivered a 59% gross margin in Q4, up from 55% sequentially, targeting above 60% in FY26. Adjusted EBITDA reached $358 million, with 51% incremental flow-through, signaling scalable operating leverage. Free cash flow totaled $206 million in Q4, while trailing twelve-month operating cash flow hit $656 million.
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Snap Inc. Profile
| IT Services Industry | Information Technology Sector | Evan T. Spiegel CEO | XETRA Exchange | US83304A1060 ISIN |
| US Country | 5,061 Employees | - Last Dividend | - Last Split | 2 Mar 2017 IPO Date |
Overview
Snap Inc. is a distinguished technology company with a global presence, extending its operations across North America, Europe, and various international markets. Initially known as Snapchat, Inc., the company underwent a branding change in September 2016 to become Snap Inc. Founded in the year 2010 and with its headquarters nestled in Santa Monica, California, Snap Inc. has carved a niche for itself in the realm of visual messaging through its flagship application, Snapchat. This innovative platform has revolutionized the way people communicate by emphasizing short videos and images, thereby fostering a visually driven communication culture.
Products and Services
Snap Inc. offers an array of products and services designed to enhance visual communication and provide immersive user experiences. These include:
- Snapchat: A core offering of Snap Inc., this visual messaging application is renowned for its creative and engaging features. Users can leverage various tabs like the camera for capturing moments, snap map for location sharing, stories for broadcasting daily activities, and spotlight for discovering trending content. Snapchat's unique proposition lies in its ability to enable users to communicate through short videos and images, making digital interaction more personal and dynamic.
- Spectacles: Extending its innovation to wearable technology, Snap Inc. introduced Spectacles, eyewear that seamlessly integrates with Snapchat. These glasses are designed to capture photos and videos from a human perspective, allowing users to share their viewpoints authentically and effortlessly. Spectacles represent Snap Inc.'s commitment to merging the physical and digital worlds, offering users a novel way to record and share their experiences directly through their eyes.
- Advertising Products: Snap Inc.'s advertising solutions cater to businesses looking to leverage the platform's extensive reach and highly engaged user base. The company's suite of advertising products encompasses:
- AR Ads: These immersive advertisements harness the power of augmented reality, offering interactive experiences that engage users in a compelling manner.
- Snap Ads: This format includes single image or video ads that can be easily integrated into Snapchat's content, providing a seamless advertising experience.
- Collection Ads, Dynamic Ads, Story Ads, and Commercials: These various ad formats offer brands flexible and creative ways to showcase their products or services, ensuring that they can effectively reach and engage their target audience within Snapchat's ecosystem.
