The Wendy's Company (NASDAQ:WEN), the US fast-food chain, faces a longer and more expensive turnaround as Jefferies cuts earnings forecasts and lowers its price target to $6.50 from $7.50. The broker maintains a 'hold' rating, arguing that soft quick-service restaurant (QSR) industry trends, potential franchise closures and higher investment requirements warrant a more conservative outlook under new chief executive Wright.
The legal feud between Wendy's and one of its largest franchisees got particularly frosty this week after the fast food giant tried to intervene in a round of store closures that are planned for this weekend.
Fast food giant Wendy's faced a fresh wave of permanent store closures on Friday for the second weekend in a row as one of its biggest franchisees scrambled to restructure operations in the aftermath of a Chapter 11 bankruptcy filing.
A sprawling Wendy's franchisee that sought Chapter 11 bankruptcy protection earlier this month could close as many as 30 restaurants over the next few weeks as part of a cash collateral agreement, new court filings reveal.
Despite being the third-largest fast-food hamburger chain in the world and the second-largest in the U.S. after McDonald's, Wendy's has struggled lately with declining sales and a shrinking store footprint.
One of Wendy's largest franchisees has filed for Chapter 11 bankruptcy protections as it struggles to win over customers – falling behind in the burger battle against McDonald's and Burger King.
WEN's turnaround targets traffic, value and restaurant economics as weak sales, cost inflation and investment pressure weigh on EBITDA recovery.
For a few days in mid-August, Wendy's NASDAQ: WEN traded like a company about to be taken private. Reports surfaced on Aug. 12 that Trian Fund Management, Nelson Peltz's activist firm and a roughly 16% shareholder in Wendy's, was assembling a consortium to explore a buyout.
A report that Wendy's may be taken private caused shares to soar two weeks ago. A new report is causing them to tumble.
The move comes after the investment firm, a longtime Wendy's shareholder, was earlier this month reported by Reuters and others to be working on preparing a bid with the help of a consortium of investors,
Wendy's has been losing ground for more than a decade to rivals that invested heavily in its food offerings. Burger King clawed its way back to the No.
Bob Wright said that the chain has traded quality for cost savings and that a former McDonald's executive is joining as marketing chief.