In Estonia, Retail Sales YoY measures the year-over-year percentage change in the aggregated sales of retail goods during a specific month compared with the same month a year earlier. It reflects consumer spending habits and can provide insight into economic health, as increased retail sales may indicate higher consumer confidence and spending power.
A higher than expected figure should be seen as positive (bullish) for the EUR while a lower than expected figure should be seen as negative (bearish) for the EUR.