William Ertel Portfolio
Invests via Tassel Capital Management, Inc. | Managed by William Ertel, Carlton Whitman, Bradley Kendall
Invests via Tassel Capital Management, Inc.
Managed by William Ertel, Carlton Whitman, Bradley Kendall
Automatically Tracked
William Ertel Profile
Veteran investor and operating executive with a focus on growth-stage and corporate carve-out opportunities across technology, industrials and business services. William Ertel has led deal sourcing, portfolio management and value-creation programs for private equity and venture-backed businesses, and frequently serves on boards to support commercial scaling and operational improvement. Known for a hands-on approach to strategic planning, capital structuring and executive recruitment, the profile is relevant to limited partners and strategic acquirers evaluating governance and exit pathways. Background blends operating leadership with buy-side investing and experience working with institutional co-investors and family offices.
Veteran investor and operating executive with a focus on growth-stage and corporate carve-out opportunities across technology, industrials and business services. William Ertel has led deal sourcing, portfolio management and value-creation programs for private equity and venture-backed businesses, and frequently serves on boards to support commercial scaling and operational improvement. Known for a hands-on approach to strategic planning, capital structuring and executive recruitment, the profile is relevant to limited partners and strategic acquirers evaluating governance and exit pathways. Background blends operating leadership with buy-side investing and experience working with institutional co-investors and family offices.
Investment Philosophy & Strategy
Focuses on growth-stage and corporate carve-out investments across technology, industrials and business services. Pursues active, operationally-driven value creation through board-level engagement, commercial scaling, cost optimization and executive recruitment. Prefers control or minority with strong governance rights, structures capital to align with co-investors, family offices and institutional partners. Investment horizon is medium to long term, emphasizing cashflow improvement, margin expansion and exit optionality via strategic sale or recapitalization. Underwriting favors differentiated market positions, predictable unit economics and clear operational levers to de-risk scaling.
Focuses on growth-stage and corporate carve-out investments across technology, industrials and business services. Pursues active, operationally-driven value creation through board-level engagement, commercial scaling, cost optimization and executive recruitment. Prefers control or minority with strong governance rights, structures capital to align with co-investors, family offices and institutional partners. Investment horizon is medium to long term, emphasizing cashflow improvement, margin expansion and exit optionality via strategic sale or recapitalization. Underwriting favors differentiated market positions, predictable unit economics and clear operational levers to de-risk scaling.
Disclaimer: This Portfolio is derived from and computed based on publicly available data from SEC filings.
Gain and growth charts are calculated per selected timeframe:
35.92%
Gain +3.55%
Monthly
1.56%
Yearly
20.38%
Drawdown
13.27%
$218.26M
Equity
Holdings
$218.26M
Investment
$179.7M
$39.7M
Profit +$5.13M
Realized
$1.13M
Unrealized
$38.57M
Dividends
$5.25M
Goals
Avg. 71.5% completed goals
Yearly
Gain > 5% 2026
Yearly
Gain < 20% 2026
Today
Compared To Yesterday
Gain
3.55%
Profit
$5.13M
Win %
60%
This Week
Compared To Last Week
Gain
2.4%
Profit
$5.12M
Win %
60%
This Month
Compared to last month
Gain
3.13%
Profit
$6.62M
Win %
60%
This Year
Compared to last year
Gain
2.15%
Profit
$4.6M
Win %
65%
IWP iShares Russell Mid-Cap Growth ETF
+2.4%
+$8,596.14 
IWO iShares Russell 2000 Growth ETF
+1.5%
+$9,357.82 
EFG iShares MSCI EAFE Growth ETF
+1.47%
+$11,219.73 
IWC iShares Micro-Cap ETF
+1.21%
+$2,846.49 
DFAI Dimensional International Core Equity Market ETF
+1.1%
+$6,084.15 
IWM iShares Russell 2000 ETF
+1.09%
+$3,510 
DFIC Dimensional International Core Equity Market ETF
+1.06%
+$431,123.61 
DFAX Dimensional World ex U.S. Core Equity 2 ETF
+1.01%
+$225,030.3 
DFAS Dimensional U.S. Small Cap ETF
+0.93%
+$191,676.11 
IWF iShares Russell 1000 Growth ETF
+0.91%
+$22,581.44 
RAAX VanEck Real Assets ETF
+0.9%
+$9,943.2 
IEMG iShares Core MSCI Emerging Markets ETF
+0.84%
+$5,662.19 
PFXF VanEck Preferred Securities ex Financials ETF
+0.84%
+$10,147.27 
IJR iShares Core S&P Small-Cap ETF
+0.76%
+$3,553.73 
IWN iShares Russell 2000 Value ETF
+0.75%
+$3,613.66 
IWB iShares Russell 1000 ETF
+0.74%
+$9,349.6 
DFUS Dimensional U.S. Equity Market ETF
+0.66%
+$127,076.13 
DFAU Dimensional US Core Equity Market ETF
+0.64%
+$158,736.82 
DFIV Dimensional International Value ETF
+0.61%
+$2,308.25 
IVV iShares Core S&P 500 ETF
+0.6%
+$1,714.87 
IWD iShares Russell 1000 Value ETF
+0.57%
+$7,455.84 
BSMY Invesco BulletShares 2034 Municipal Bond ETF
+0.46%
+$1,836.65 
BSSX Invesco BulletShares 2033 Municipal Bond ETF
+0.33%
+$1,291.25 
DUHP Dimensional US High Profitability ETF
+0.27%
+$58,709.92 
MUB iShares National Muni Bond ETF
+0.27%
+$1,762.44 
BSJV Invesco BulletShares 2031 High Yield Fund
+0.23%
+$509.7 
HYG iShares iBoxx $ High Yield Corporate Bond ETF
+0.2%
+$605.43 
AGG iShares Core U.S. Aggregate Bond ETF
+0.18%
+$3,922.45 
DFCF Dimensional Core Fixed Income ETF
+0.17%
+$43,863.4 
BSCT Invesco BulletShares 2029 Corporate Bond ETF
+0.16%
+$488.61 
BSMR Invesco BulletShares 2027 Municipal Bond ETF
+0.16%
+$475.46 
BSJU Invesco BulletShares 2030 High Yield Fund
+0.15%
+$508.16 
DFSD Dimensional Short-Duration Fixed Income ETF
+0.15%
+$3,253.81 
BSJR Invesco Bulletshares 2027 High Yield Fund
+0.14%
+$637.92 
DFNM Dimensional National Municipal Bond ETF
+0.14%
+$3,976.57 
BSJT Invesco BulletShares 2029 High Yield Fund
+0.12%
+$741.02 
VTIP Vanguard Short-Term Inflation-Protected Securities Index Fund
+0.08%
+$1,003.36 
BSCR Invesco BulletShares 2027 Corporate Bond ETF
+0.08%
+$422.16 
BSCS Invesco BulletShares 2028 Corporate Bond ETF
+0.07%
+$317.62 
BSJQ Invesco BulletShares 2026 High Yield Corporate Bond ETF
+0.07%
+$197.31 
BSMQ Invesco BulletShares 2026 Municipal Bond Fund
+0.06%
+$251.31 
BSJS Invesco BulletShares 2028 High Yield Fund
+0.06%
+$226.34 
BSCQ Invesco BulletShares 2026 Corporate Bond ETF
+0.05%
+$268.64 
CRUX Columbia Core Bond ETF
+0.03%
+$4,478.38 
GOOGL Alphabet Inc
-0.98%
-$2,625 Events
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Dividends
Dividend Analysis
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| Trades 252 | Longs Won 163/252 64% | Profit Factor 44.42 |
| Profitability | Shorts Won 0/0 0% | Standard Deviation $852,179.93 |
| Average Win $249,144.91 | Best Trade (Aug 28) $9.54M | Sharpe Ratio -52.64 |
| Average Loss -$10,272.61 | Worst Trade (Aug 20) -$398,558.98 | Z-Score 2.26 (97.63%) |
| Commissions $0 | Avg. Trade Length 9m 2w 2d | Expectancy $157,525.23 |
| Loss Size | 100% | 90% | 80% | 70% | 60% | 50% | 40% | 30% | 20% | 10% |
| Probability of Loss | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Consecutive Losing Trades | 21,277 | 19,149 | 17,021 | 14,894 | 12,766 | 10,638 | 8,511 | 6,383 | 4,255 | 2,128 |
Hover over the desired column for a detailed explanation.
Returns
Overall, Monthly| Symbol | Quantity | Cost | Value | Comm. | Profit ($) | Gain (%) | Change |
|---|---|---|---|---|---|---|---|
| AGG iShares Core U.S. Aggregate Bond ETF | 22,414 | $2.22M | $2.19M | - | -$30,831.53 | -1.39% | +0.18% |
| BSCQ Invesco BulletShares 2026 Corporate Bond ETF | 26,864 | $522,992.67 | $525,056.88 | - | $2,064.21 | 0.39% | +0.051% |
| BSCR Invesco BulletShares 2027 Corporate Bond ETF | 28,144 | $549,769.68 | $552,607.44 | - | $2,837.76 | 0.52% | +0.076% |
| BSCS Invesco BulletShares 2028 Corporate Bond ETF | 21,175 | $428,230.29 | $431,228.87 | - | $2,998.58 | 0.7% | +0.074% |
| BSCT Invesco BulletShares 2029 Corporate Bond ETF | 16,287 | $299,560.19 | $302,205.28 | - | $2,645.09 | 0.88% | +0.162% |
| BSJQ Invesco BulletShares 2026 High Yield Corporate Bond ETF | 13,154 | $307,565.64 | $301,555.45 | - | -$6,010.19 | -1.95% | +0.065% |
| BSJR Invesco Bulletshares 2027 High Yield Fund | 19,873 | $445,174.21 | $445,177.06 | - | $2.85 | - | +0.144% |
| BSJS Invesco BulletShares 2028 High Yield Fund | 18,862 | $413,380.85 | $410,814.36 | - | -$2,566.49 | -0.62% | +0.055% |
| BSJT Invesco BulletShares 2029 High Yield Fund | 29,641 | $631,038.93 | $627,648.17 | - | -$3,390.76 | -0.54% | +0.118% |
| BSJU Invesco BulletShares 2030 High Yield Fund | 12,704 | $327,906 | $327,699.68 | - | -$206.32 | -0.06% | +0.155% |
| BSJV Invesco BulletShares 2031 High Yield Fund | 8,495 | $222,981 | $222,144.25 | - | -$836.75 | -0.38% | +0.23% |
| BSMQ Invesco BulletShares 2026 Municipal Bond Fund | 16,754 | $395,163.12 | $394,808.01 | - | -$355.11 | -0.09% | +0.064% |
| BSMR Invesco BulletShares 2027 Municipal Bond ETF | 12,512 | $296,098.26 | $296,459.33 | - | $361.07 | 0.12% | +0.161% |
| BSMY Invesco BulletShares 2034 Municipal Bond ETF | 16,697 | $406,331.17 | $403,816.94 | - | -$2,514.23 | -0.62% | +0.457% |
| BSSX Invesco BulletShares 2033 Municipal Bond ETF | 15,372 | $393,886.15 | $392,462.53 | - | -$1,423.62 | -0.36% | +0.33% |
| CRUX Columbia Core Bond ETF | 447,838 | $13.46M | $13.21M | - | -$244,787.72 | -1.82% | +0.034% |
| DFAI Dimensional International Core Equity Market ETF | 12,945 | $378,000.08 | $560,518.5 | - | $182,518.42 | 48.29% | +1.097% |
| DFAS Dimensional U.S. Small Cap ETF | 250,557 | $16.26M | $20.92M | - | $4.66M | 28.64% | +0.925% |
| DFAU Dimensional US Core Equity Market ETF | 466,873 | $19.79M | $24.99M | - | $5.2M | 26.26% | +0.639% |
| DFAX Dimensional World ex U.S. Core Equity 2 ETF | 592,185 | $15.6M | $22.42M | - | $6.82M | 43.68% | +1.014% |
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FAQ
Which stocks have generated the highest profits for William Ertel?
The largest contributions to the portfolio's profits come from the following stocks: Dimensional International Core Equity Market ETF - $1.48M, Dimensional Core Fixed Income ETF - $1.37M, Dimensional World ex U.S. Core Equity 2 ETF - $889,507.34, Dimensional U.S. Small Cap ETF - $604,824.84, and Dimensional US Core Equity Market ETF - $271,435.73. These positions have been the main drivers of growth and have significantly impacted the investor's overall performance.
Which stocks have generated the largest losses for this investor?
The largest losses in the portfolio are associated with the following stocks: Apple Inc - $38,426.21 and iShares Micro-Cap ETF - $33,591.81. These positions have had the most negative impact on overall performance and highlight the weaker areas of the portfolio.
What dividends does William Ertel's portfolio generate?
The portfolio generates substantial dividend income, with a total of $5.25M earned over time. The largest contributors to dividend income include Dimensional Core Fixed Income ETF - $1.32M, Dimensional International Core Equity Market ETF - $1.21M, Dimensional World ex U.S. Core Equity 2 ETF - $691,283.48, Dimensional US High Profitability ETF - $264,895.94, and Dimensional U.S. Small Cap ETF - $247,540.8. This indicates that dividends play a meaningful role in the investor's overall strategy.
How stable are William Ertel's monthly returns?
William Ertel's monthly returns look fairly stable overall, although some fluctuations are still visible. The performance pattern suggests a strategy that remains reasonably controlled from month to month, even if it is not completely smooth. This may appeal to users looking for a balance between steadier results and meaningful upside potential.
Can William Ertel's strategy be considered aggressive or moderate?
William Ertel's strategy leans toward a moderately conservative profile. While there is still some exposure to market fluctuations, the overall structure and risk levels suggest a focus on maintaining stability rather than pursuing aggressive growth.
Should beginners follow William Ertel's strategy?
William Ertel's strategy may be suitable for beginners, but with some caution. While the overall approach is not overly complex, it still involves a certain level of risk and variability. Beginners should be prepared for occasional fluctuations and ensure they understand the strategy before trying to follow it.
