William Ertel Portfolio

Invests via Tassel Capital Management, Inc. | Managed by William Ertel, Carlton Whitman, Bradley Kendall

Invests via Tassel Capital Management, Inc.

Managed by William Ertel, Carlton Whitman, Bradley Kendall

Automatically Tracked

Tracking: 0 Updated: Jul 16 at 04:45 PM

William Ertel Profile

Veteran investor and operating executive with a focus on growth-stage and corporate carve-out opportunities across technology, industrials and business services. William Ertel has led deal sourcing, portfolio management and value-creation programs for private equity and venture-backed businesses, and frequently serves on boards to support commercial scaling and operational improvement. Known for a hands-on approach to strategic planning, capital structuring and executive recruitment, the profile is relevant to limited partners and strategic acquirers evaluating governance and exit pathways. Background blends operating leadership with buy-side investing and experience working with institutional co-investors and family offices.

Investment Philosophy & Strategy

Focuses on growth-stage and corporate carve-out investments across technology, industrials and business services. Pursues active, operationally-driven value creation through board-level engagement, commercial scaling, cost optimization and executive recruitment. Prefers control or minority with strong governance rights, structures capital to align with co-investors, family offices and institutional partners. Investment horizon is medium to long term, emphasizing cashflow improvement, margin expansion and exit optionality via strategic sale or recapitalization. Underwriting favors differentiated market positions, predictable unit economics and clear operational levers to de-risk scaling.

Disclaimer: This Portfolio is derived from and computed based on publicly available data from SEC filings.

Gain and growth charts are calculated per selected timeframe:

0.57%

Gain

Monthly

0.03%

Yearly

0.37%

Drawdown

23.95%

$198.48M

Equity

Holdings

$198.48M

Investment

$164.49M

$34.64M

Profit -$542,914.07

Realized

$647,422.1

Unrealized

$33.99M

Dividends

$5.02M

Goals

Avg. 100% completed goals

Yearly

Gain > 5%

2026

100%

Yearly

Gain < 20%

2026

100%

Today

Compared To Yesterday

Gain

Profit

-$542,914.07

Win %

70%

This Week

Compared To Last Week

Gain

-0.26%

Profit

-$511,152.89

Win %

70%

This Month

Compared to last month

Gain

-0.003%

Profit

-$6,450.62

Win %

70%

This Year

Compared to last year

Gain

7.82%

Profit

$14.39M

Win %

72%

Gainers
Losers

IWN iShares Russell 2000 Value ETF

+1.18%

+$5,571.8

IJR iShares Core S&P Small-Cap ETF

+0.75%

+$4,979.7

IWD iShares Russell 1000 Value ETF

+0.74%

+$9,252.48

DFAS Dimensional U.S. Small Cap ETF

+0.53%

+$116,640.51

DUHP Dimensional US High Profitability ETF

+0.1%

+$19,773.64

CRUX Columbia Core Bond ETF

+0.07%

+$8,521.18

BSJT Invesco BulletShares 2029 High Yield Fund

+0.05%

+$168.03

BSMR Invesco BulletShares 2027 Municipal Bond ETF

+0.04%

+$123.03

BSCQ Invesco BulletShares 2026 Corporate Bond ETF

BSJQ Invesco BulletShares 2026 High Yield Corporate Bond ETF

IEMG iShares Core MSCI Emerging Markets ETF

-2.02%

-$13,932.94

IWF iShares Russell 1000 Growth ETF

-1.53%

-$38,109.96

IWP iShares Russell Mid-Cap Growth ETF

-1.49%

-$5,323.23

RAAX VanEck Real Assets ETF

-1.25%

-$10,196.5

IWO iShares Russell 2000 Growth ETF

-1.23%

-$7,625.49

DFAX Dimensional World ex U.S. Core Equity 2 ETF

-1.14%

-$228,136.86

EFG iShares MSCI EAFE Growth ETF

-1.05%

-$7,791.6

DFIC Dimensional International Core Equity Market ETF

-0.62%

-$227,973.27

DFIV Dimensional International Value ETF

-0.61%

-$2,291.84

DFAI Dimensional International Core Equity Market ETF

-0.61%

-$3,482.79

DFUS Dimensional U.S. Equity Market ETF

-0.43%

-$76,622.49

IVV iShares Core S&P 500 ETF

-0.38%

-$1,006.3

BSMY Invesco BulletShares 2034 Municipal Bond ETF

-0.29%

-$1,158.22

DFAU Dimensional US Core Equity Market ETF

-0.22%

-$45,189.82

MUB iShares National Muni Bond ETF

-0.15%

-$989.44

BSJS Invesco BulletShares 2028 High Yield Fund

-0.14%

-$436.27

DFNM Dimensional National Municipal Bond ETF

-0.11%

-$3,427.49

BSJR Invesco Bulletshares 2027 High Yield Fund

-0.09%

-$293.22

DFCF Dimensional Core Fixed Income ETF

-0.08%

-$23,738.85

BSCT Invesco BulletShares 2029 Corporate Bond ETF

-0.08%

-$248.69

BSCR Invesco BulletShares 2027 Corporate Bond ETF

-0.05%

-$301.91

BSCS Invesco BulletShares 2028 Corporate Bond ETF

-0.05%

-$183.85

BSMQ Invesco BulletShares 2026 Municipal Bond Fund

-0.04%

-$166.74

IWM iShares Russell 2000 ETF

-0.04%

-$154.44

HYG iShares iBoxx $ High Yield Corporate Bond ETF

-0.03%

-$96.12

BSSX Invesco BulletShares 2033 Municipal Bond ETF

-0.03%

-$118.9

DFSD Dimensional Short-Duration Fixed Income ETF

-0.03%

-$654.61

Events

Dividends

Dividend Analysis

No Data

Trades 210	Longs Won 146/210 69%	Profit Factor 61.44
Profitability	Shorts Won 0/0 0%	Standard Deviation $812,558.17
Average Win $241,167.43	Best Trade (Jul 16) $8.23M	Sharpe Ratio -60.89
Average Loss -$8,955.17	Worst Trade (Jul 13) -$342,396.9	Z-Score 3.35 (99.92%)
Commissions $0	Avg. Trade Length 9m 1w 2d	Expectancy $164,939.59

Loss Size	100%	90%	80%	70%	60%	50%	40%	30%	20%	10%
Probability of Loss	<0.01%	<0.01%	<0.01%	<0.01%	<0.01%	<0.01%	<0.01%	<0.01%	<0.01%	<0.01%
Consecutive Losing Trades	22,222	20,000	17,778	15,556	13,333	11,111	8,889	6,667	4,444	2,222