Serving individual and small-business clients in Canada, White & Co Financial Planning Inc. provides fee-based retirement and wealth-management advice, cash-flow modelling, and insurance planning, alongside tax-aware investment strategies. The firm integrates discretionary portfolio management with referrals to custodial partners and licensed advisors, targeting advised AUM across retail advisory segments. Revenue comes from advisory fees, planning engagements, and insurance commissions; growth vectors include digital client onboarding, integrated tax planning services, and partnerships with accounting practices. Market relevance is in delivering holistic financial planning to high-net-worth and pre-retirement households and supporting succession planning for owner-operated businesses.
Serving individual and small-business clients in Canada, White & Co Financial Planning Inc. provides fee-based retirement and wealth-management advice, cash-flow modelling, and insurance planning, alongside tax-aware investment strategies. The firm integrates discretionary portfolio management with referrals to custodial partners and licensed advisors, targeting advised AUM across retail advisory segments. Revenue comes from advisory fees, planning engagements, and insurance commissions; growth vectors include digital client onboarding, integrated tax planning services, and partnerships with accounting practices. Market relevance is in delivering holistic financial planning to high-net-worth and pre-retirement households and supporting succession planning for owner-operated businesses.
Focused on delivering tax‑efficient, goal‑based wealth management for individuals and small businesses, the firm emphasizes long-term capital preservation and sustainable income for retirement. Portfolios combine diversified core holdings with active, low‑turnover tilts toward high-quality fixed income, dividend growth equities, and insurance solutions to manage sequence‑of‑returns risk. Discretionary mandates and advisory accounts are underwritten with transparent fee alignment, cash‑flow modelling, and integrated tax planning. Growth strategy prioritizes digital onboarding, custodial partnerships, and scalable planning services to deepen household relationships and AUM.
Focused on delivering tax‑efficient, goal‑based wealth management for individuals and small businesses, the firm emphasizes long-term capital preservation and sustainable income for retirement. Portfolios combine diversified core holdings with active, low‑turnover tilts toward high-quality fixed income, dividend growth equities, and insurance solutions to manage sequence‑of‑returns risk. Discretionary mandates and advisory accounts are underwritten with transparent fee alignment, cash‑flow modelling, and integrated tax planning. Growth strategy prioritizes digital onboarding, custodial partnerships, and scalable planning services to deepen household relationships and AUM.
| Trades 129 | Longs Won 84/129 65% | Profit Factor 79.84 |
| Profitability | Shorts Won 0/0 0% | Standard Deviation $844,121.73 |
| Average Win $324,495.27 | Best Trade (Jul 19) $5.31M | Sharpe Ratio -103.11 |
| Average Loss -$7,586.56 | Worst Trade (Jul 19) -$105,105.65 | Z-Score 0.76 (55.18%) |
| Commissions $0 | Avg. Trade Length 9m 3w 2d | Expectancy $208,998.98 |
| Loss Size | 100% | 90% | 80% | 70% | 60% | 50% | 40% | 30% | 20% | 10% |
| Probability of Loss | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | 0.01% |
| Consecutive Losing Trades | 20,833 | 18,750 | 16,667 | 14,583 | 12,500 | 10,417 | 8,333 | 6,250 | 4,167 | 2,083 |