Bauhaus International (0483)

Overview

Bauhaus International (Holdings) Limited is a prominent investment holding company that specializes in the design, retail, and sale of a diverse range of apparel, bags, and fashion accessories for men and women. With its foundation laid in 1991, the company has established a significant presence in Hong Kong and Macau, catering to a wide customer base through its Offline and Online segments. Operating under the SALAD, TOUGH, and 80/20 brand names, Bauhaus International has also acquired the license to retail products under the globally recognized SUPERDRY brand name. Beyond its retail endeavors, Bauhaus International is involved in property holding, brand management and licensing activities, trading of garments and accessories, and the provision of management services. Headquartered in Kowloon, Hong Kong, the company stands as a testament to enduring brand value and customer loyalty in the competitive fashion industry.

Products and Services

• Apparel: Offering an extensive range of clothing for both men and women, Bauhaus International’s apparel line includes the latest trends and classic styles that cater to diverse tastes and preferences. Under its proprietary brands SALAD, TOUGH, and 80/20, the company ensures high-quality fabrics and designs that blend functionality with aesthetic appeal.
• Bags and Fashion Accessories: In addition to apparel, the company designs and retails a variety of bags and fashion accessories. These products are crafted to complement the apparel line, providing customers with a complete fashion solution. The range includes everything from casual backpacks to sophisticated handbags, alongside an assortment of accessories like belts, hats, and jewelry, enhancing any outfit with the perfect finishing touches.
• Online Retail: Bauhaus International embraces the digital era with its online segment, offering customers the convenience of shopping from the comfort of their homes. This platform extends the reach of Bauhaus’s product lines, including the licensed SUPERDRY brand, making it accessible to a broader audience beyond Hong Kong and Macau.
• Brand Management and Licensing: Beyond direct retail, Bauhaus International engages in brand management and licensing activities, leveraging its expertise to cultivate brand value and expand its market presence. This includes collaboration with the SUPERDRY brand, where Bauhaus manages the licensing, marketing, and distribution of SUPERDRY products in its operational territories.
• Property Holding and Management Services: Diversifying its business interests, Bauhaus International also participates in property holding activities alongside providing management services. These functions contribute to the company’s financial stability and growth, illustrating its strategic approach to business development beyond the realm of fashion retail.