BRIGHTOIL (0933)

Overview

Viva Goods Company Limited, previously known as Viva China Holdings Limited until its name change in May 2023, operates as an investment holding company with a diverse range of operations focused on apparel, footwear, and sports experiences across several key global markets. The company's activities span the United Kingdom, the Republic of Ireland, America, the People's Republic of China, Asia, Europe, the Middle East, and Africa. It manages its operations through two primary segments: Multi-Brand Apparel and Footwear, and Sports Experience. Viva Goods Company Limited is dedicated to the design, development, branding, and sales of sports and lifestyle consumables, alongside the management and operation of sports-related facilities and events. The company's headquarters are located in Tseung Kwan O, Hong Kong, operating since its incorporation in 2000.

Products and Services

• Multi-Brand Apparel and Footwear:

  This segment handles the design and development, branding, and sales of sports and lifestyle consumables. Brands under this segment include Clarks, bossini.X, LNG, Amedeo Testoni, NEIZHUANG, LI-NING, and Double Happiness. The breadth of brands showcases Viva Goods Company's commitment to providing quality apparel and footwear to a variety of consumer segments.

• Sports Experience:

  Viva Goods Company Limited offers a comprehensive range of services related to the creation and management of sports experiences. This includes the management and operation of sports parks, sports centers, and ice-skating rinks, coordination of sports events, and provision of sports-related marketing services. Additionally, it handles e-sports clubs, indicating its adaptation to modern sports trends and preferences.

• Retail and Distribution of Garments:

  The company's retail and distribution arm ensures that its clothing products reach a wide audience, enhancing brand visibility and accessibility.

• Sports Talent Management and Events:

  The production and management of competition and sports events, alongside sports talent management, form an integral part of Viva Goods Company's service offerings. This supports emerging sports talents and provides structured platforms for their development and exposure.

• Consultancy and Property Services:

  Viva Goods Company extends beyond traditional boundaries by offering sports-related consultancy and property holding and letting services, reflecting the company’s diverse capabilities and strategic approach to business growth.

• Manufacturing and Sale of Footwear and Leather Goods:

  The company's manufacturing units produce shoes, contributing to the overall vertical integration of its operations. This segment complements the retail and distribution arm by ensuring the production of quality footwear that meets the company’s strict standards, alongside leather goods that represent sophistication and durability.