Sparkle Roll Group Limited (0970)

Overview

New Sparkle Roll International Group Limited, which transitioned from Sparkle Roll Group Limited in September 2021, is a distinguished investment holding company with a focus on the luxury goods and automobile sectors, primarily serving Hong Kong and Mainland China. Its core activities span the distribution of high-end automobiles, luxury watches, jewelry, fine wines, audio equipment, men's apparel and accessories, and cigars and smoker's accessories. Beyond retail, New Sparkle Roll has diversified interests in trading automobile parts and accessories, money lending, the sale of silver and home articles, along with the distribution of audio and visual consumer electronic products. The company is headquartered in Wan Chai, Hong Kong, and has been operational since its incorporation in 1996. With a strong commitment to after-sale services, New Sparkle Roll extends its offerings to include automobile-related services, management, exhibition and consultancy services, insurance agency activities, publishing, property management, advertising, marketing, and merchandise sales. Additionally, it boasts a creative side through its investments in film and television program development.

Products and Services

• Automobile Dealerships

  The company represents several high-profile automobile brands, delivering an unmatched level of luxury through Bentley, Lamborghini, and Rolls-Royce vehicles. These partnerships position New Sparkle Roll as a premier provider of luxurious driving experiences, catering to the elite automobile market. Alongside vehicle sales, it offers comprehensive after-sale services and trades in automobile-related parts and accessories.

• Luxury Watches and Jewelry

  New Sparkle Roll holds dealerships with exquisite watch brands such as PARMIGIANI, deLaCour BiTourbillon, and Buben & Zorweg, and supplies jewelry catering to the refined tastes of its clientele. These high-end products underscore the company’s dedication to offering opulent accessories to complement its customers' lifestyles.

• Fine Wines

  Distributing some of the most prestigious red wines, New Sparkle Roll carries selections from DUCLOT EXPORT, Domaine d'Eugénie, and Chateau D'Yquem, among others. This service caters to wine connoisseurs and adds to the company's portfolio of luxury lifestyle products.

• Audio Equipment

  By offering Bang & Olufsen PLAY products, New Sparkle Roll addresses the needs of audiophiles seeking high-quality sound in their personal and professional environments. This venture into premium audio equipment further rounds out the company's luxury offerings.

• Men's Apparel and Accessories

  The company also distinguishes itself in the luxury fashion sector through its partnership with Corneliani, providing men's apparel and accessories that adhere to the highest standards of craftsmanship and style.

• Cigars and Smoker's Accessories

  For enthusiasts of fine cigars, New Sparkle Roll offers an assortment of cigars and accessories, catering to both seasoned aficionados and those new to the cigar-smoking world, underscoring the company's commitment to the luxury lifestyle niche.

• Other Services

  In addition to its product offerings, New Sparkle Roll involves itself in money lending, sells and distributes audio and visual consumer electronics, publishes magazines, and is active in property rental, holding, and management. Its expansion into advertising, marketing, and merchandised goods sales, along with its investment in media content development, showcases the company’s broad scope of operations aimed at enhancing luxury lifestyles.