E.l.f. Beauty Inc. (0EF)

Overview

e.l.f. Beauty, Inc., operates as a cosmetics and skincare company offering a wide range of products under its distinct brand names including e.l.f. Cosmetics, e.l.f. Skin, Well People, and Keys Soulcare. The company has established its presence worldwide, reaching customers through various distribution channels including national and international retailers along with direct-to-consumer avenues such as e-commerce platforms. Initially known as J.A. Cosmetics Holdings, Inc., it underwent a rebranding to e.l.f. Beauty, Inc. in April 2016. Founded in 2004, the company is based in Oakland, California, marking its influence across the beauty industry globally.

Products and Services

e.l.f. Beauty offers an extensive portfolio of products catering to a wide array of beauty needs, spanning across makeup and skincare. Each product line under its brand umbrella is designed to align with the company’s ethos of inclusivity and affordability without compromising on quality.

• Eye Products:

  Under its flagship brand e.l.f. Cosmetics, the company launches a variety of eye makeup products including eyeshadows, eyeliners, mascaras, and eyebrow products. These items are designed for long-lasting wear and to enhance the natural beauty of the eyes.

• Lip Products:

  The lip products range consists of lipsticks, lip glosses, lip balms, and lip liners. They are made to nourish while providing vibrant color and shine. This line is developed with the intent to cater to diverse skin tones and personal styles.

• Face Products:

  This category includes foundations, concealers, powders, blushes, and bronzers among others. e.l.f. offers a variety of formulations and shades to match different skin types and preferences, focusing on creating a flawless base for any makeup look.

• Paw Products:

  Although not explicitly detailed in the provided description, this range could potentially refer to beauty or care products specifically designed for the body or perhaps a niche market such as pet care within beauty, indicating the broadening scope of e.l.f. Beauty's offerings.

• Skin Care Products:

  e.l.f. Skin introduces skincare essentials that include cleansers, moisturizers, serums, and treatments tailored for various skincare needs. Emphasizing on skin health, these products are formulated to be effective yet gentle, aligning with e.l.f.’s commitment to cruelty-free beauty solutions.

Through its broad distribution across national and international retailers and direct-to-consumer channels, including e-commerce, e.l.f. Beauty makes its products readily accessible to a global customer base, further asserting its position in the international beauty market.