Summary
0KJD Chart
Planet Fitness Banks on Gen Z and AI Amid Record Club Openings
Planet Fitness continues to lean on Generation Z engagement to navigate a shifting wellness landscape. The fitness chain reported year-end and quarterly earnings Tuesday (Feb. 24) showing that it had wrapped 2025 with 20.8 million members, while also marking a record-setting 104 club openings during its fourth quarter.
Planet Fitness: Long-Term Growth Intact, Buy Alert
Planet Fitness, Inc. entered a long-term Buy zone, with robust expansion plans and current valuation below historical norms at 23x forward EPS. Q4 delivered double beats on revenue ($376.3M, +10.5%) and EPS ($0.83), with strong same-store sales growth of 5.7% and 104 new locations opened. Guidance for 2026 includes 180–190 new clubs and 4–5% comp growth, viewed as conservative, Street selling, but still attractive relative to market expectations at $79.50.
Planet Fitness, Inc. (PLNT) Q4 2025 Earnings Call Transcript
Planet Fitness, Inc. (PLNT) Q4 2025 Earnings Call Transcript
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Planet Fitness Inc. Profile
| Diversified Consumer Services Industry | Consumer Discretionary Sector | Colleen Keating CEO | LSE Exchange | US72703H1014 ISIN |
| US Country | 4,173 Employees | 5 Dec 2016 Last Dividend | - Last Split | 6 Aug 2015 IPO Date |
Overview
Planet Fitness, Inc. is a prominent fitness center corporation that franchises and operates gyms under the Planet Fitness brand. It commenced its operations in 1992 and has since expanded its brand presence to the United States, Puerto Rico, Canada, Panama, Mexico, and Australia, making it a major player in the global fitness industry. The company's headquarters are located in Hampton, New Hampshire. Planet Fitness, Inc. operates through three main segments: Franchise, Corporate-Owned Stores, and Equipment, allowing it to have a diversified business model that not only includes gym operations but also equipment sales and franchising.
Products and Services
- Franchise Operations
- Corporate-Owned Stores
- Equipment Sales
Planet Fitness franchises its brand to various entrepreneurial entities, allowing them to operate fitness centers under the established Planet Fitness banner. This model enables rapid expansion and brand penetration in both domestic and international markets, especially in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. Franchisees are supported with brand marketing, operational guidelines, and access to high-quality fitness equipment, which is crucial for maintaining the brand's standard and customer satisfaction.
In addition to its franchising model, Planet Fitness, Inc. operates its own set of corporate-owned stores. These are directly managed by the company and serve as a model for excellence and operational standards for franchisees. Located in the United States and Canada, these corporate-owned stores also function as a testing ground for new concepts and offerings that could be rolled out to the franchise network, ensuring that the company maintains its competitive edge in the fitness industry.
The equipment segment of Planet Fitness, Inc. engages in the sale of fitness equipment primarily to its franchisee-owned stores. This ensures that all centers, whether franchised or corporate-owned, are equipped with high-quality, robust gym equipment that meets the brand's standards. The equipment sales not only include cardiovascular and strength-training equipment but also personalized options to fit the diverse needs of the franchisees' clientele in the United States, Canada, and Mexico. This integrated approach strengthens the overall brand experience for end-users and supports franchisees in operating successful fitness centers.
