Boohoo Group Plc (1B9)

Overview

Boohoo Group plc stands as a prominent online clothing retailer with operations extending across the United Kingdom, Europe, the United States, and other international territories. Founded in 2006 and headquartered in Manchester, United Kingdom, the company distinguishes itself through its comprehensive portfolio of fashion brands catering to a broad demographic of customers aged between 16 and 45 years. Boohoo Group has expanded its brand umbrella to include a diverse range of fashion labels, each targeting specific fashion needs and preferences within the market. This approach has enabled the company to capture a significant share of the online retail market, leveraging its capability in design, sourcing, marketing, and selling a wide array of fashion products.

Products and Services

The Boohoo Group plc offers an extensive variety of products under multiple fashion labels, each serving distinct customer needs:

• boohoo – Offers trendy clothing, shoes, accessories, and beauty products targeted at the young fashion-forward demographic.
• boohooMAN – Focuses on contemporary men's wear, providing stylish and affordable options that cater to the modern man.
• PrettyLittleThing – Known for its fashion-forward, trend-led designs, this brand targets young women seeking the latest in stylish clothing and accessories.
• Nasty Gal – Appeals to fashion-conscious women with a bold sense of style, offering a mix of vintage-inspired and on-trend pieces.
• MissPap – A brand that offers trendy, affordable fashion pieces, catering to young women looking for fast fashion fixes.
• Karen Millen – Positioned towards the higher end of the market, Karen Millen provides women with luxurious, high-quality fashion and timeless designs.
• Coast – Offers premium occasion wear and accessories for women, focusing on sophisticated and elegant designs.
• Oasis – A brand known for its feminine, contemporary fashion collections for women, offering clothing and accessories for various occasions.
• Warehouse – Specializes in offering high street fashion with a unique blend of up-to-the-minute trends and classic pieces.
• Dorothy Perkins – Provides affordable, feminine fashion and a shopping experience which customers clearly love, offering sizes and collections that cater to all women.
• Wallis – Known for its distinctively sophisticated and versatile range of clothing and accessories aimed at the mature woman.
• Burton – Offers a wide range of men’s clothing and accessories known for combining traditional tailoring with modern styling.
• Debenhams – A long-established brand that offers a wide selection of clothing, accessories, and homeware, serving a broad demographic of customers.