Summary
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Ströer SE & Co. KGaA Profile
| Media Industry | Communication Services Sector | Mr. Andreas Niedermaier CEO | XMIL Exchange | DE0007493991 ISIN |
| DE Country | 1,565 Employees | 4 Jun 2026 Last Dividend | - Last Split | - IPO Date |
Overview
Ströer SE & Co. KGaA is a prominent entity in the advertising sector, catering to the market needs with a dual focus on out-of-home (OOH) media and online advertising solutions. With operations that span both nationally within Germany and internationally, the company is organized into three main segments: Out-of-Home Media, Digital & Dialog Media, and Data As A Service (DaaS) & E-Commerce. Founded in 2016 and headquartered in Cologne, Germany, Ströer has expanded its portfolio to offer a wide range of advertising channels and platforms aimed at connecting businesses with their target audience effectively. Through its diversified services, Ströer aims to bridge the gap between traditional and digital advertising by providing innovative and impactful solutions.
Products and Services
- Out-of-Home Media:
- Digital Advertising:
- Call Centers:
- Data As A Service (DaaS) & E-Commerce:
Ströer offers an extensive array of OOH advertising services. These include traditional posters and billboards, as well as advertisements displayed at bus and tram shelters, and on various forms of public transport. This allows advertisers to capture the attention of consumers in public spaces, enhancing brand visibility and impact.
The company's digital arsenal includes operating prominent portals such as t-online.de, delivering news, analyses, reports, and interviews through digital channels. It also manages niche interest portals like giga.de, kino.de, desired, familie.de, spieletipps.de, and SpielAffe.de, catering to specific community interests and providing targeted advertising opportunities.
Focus is placed on delivering exceptional customer experience and sales support services through call centers for various industries including telecommunications, energy, retail, financial services, and medical sectors. This service ensures streamlined communication and assistance for both existing and potential customers.
Ströer provides comprehensive market and consumer data solutions through its platform, Statista. This service aggregates and bundles statistical data, offering valuable insights for businesses. Additionally, it operates asambeauty, a live shopping beauty platform that leverages streaming technology to engage with consumers in the e-commerce space.
