Yantai Changyu Pioneer Wine Co., Ltd. (200869)
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Yantai Changyu Pioneer Wine Co., Ltd. Profile
| Beverages Industry | Consumer Staples Sector | Mr. Jian Sun CEO | XSHE Exchange | CNE000000T59 ISIN |
| CN Country | 2,158 Employees | 12 Jun 2026 Last Dividend | 18 Jun 2012 Last Split | 16 Oct 2000 IPO Date |
Overview
The Taiwan Tea Corporation, once known as Mitsui & Co., Ltd., is a longstanding institution rooted in Taiwan's rich tea culture and industry, with its origins dating back to 1899. Renamed in 1950, the company has evolved significantly, extending its operations beyond the confines of tea production to include a diverse range of activities. Headquartered in Hsinchu, Taiwan, its core business encompasses the plantation, cultivation, production, and sales of various tea products within Taiwan. The transformation from its original name reflects a strategic shift and regional specific focus that highlights its expertise and commitment to promoting Taiwanese tea on both a local and global scale.
Products and Services
- Tea Products
Central to its operations, Taiwan Tea Corporation specializes in the development and distribution of high-quality tea. This involves a meticulous process of plantation, cultivation, and production, channelled through an effective marketing network to reach tea enthusiasts. The diversity in its tea product range is designed to cater to various preferences, ensuring a rich taste experience for consumers.
- Recreational Tea Farming Land Development
In an effort to diversify its portfolio and enhance the tea cultivation experience, the company invests in recreational tea farming land development. This initiative not only seeks to expand its cultivation capacity but also aims to attract tourism and provide educational opportunities about tea farming practices, thereby promoting a deeper cultural connection with tea among consumers.
- Marketing Channel Business
Taiwan Tea Corporation extends its reach through a robust marketing channel business. This segment focuses on building a strong distribution network that bridges the gap between production and consumer, ensuring its wide range of tea products are accessible to a broader audience both domestically and internationally.
- Construction Engineering Business
Beyond its tea-centric activities, the company has diversified into the construction engineering sector. This part of its operation deals with a variety of construction-related services including decoration, compartment, ceiling, and flooring works among others. This diversification reflects the company's multifaceted business approach and its ability to adapt to different market needs, maintaining a robust presence beyond the tea industry.
