Mixue Group Ltd. (2097)

Overview

Mixue Group Ltd. is a prominent public company that specializes in the development, production, and franchise operations of ready-made ice cream and tea beverages. Established in 1997, the company is headquartered in Zhengzhou, China, and has earned a reputation for its Mixue Ice Cream & Tea brand, which has established itself as a leading player within the food and beverage industry. With a vast franchise network, Mixue Group operates over 45,000 outlets across Mainland China, Hong Kong, and Macau, while rapidly expanding into international markets that include Southeast Asia, Australia, South Korea, Japan, and Kazakhstan.

The company’s core business philosophy centers around the delivery of high-quality yet affordable products, notably including ice cream, bubble tea, and an array of tea-based beverages. Mixue Group’s integrated approach to supply chain management encompasses all elements of the business—from product research and development to manufacturing, logistics, and equipment provisioning for franchisees. This strategic operation has positioned Mixue Group as the world’s largest fast-food chain by store count, surpassing many well-established global rivals.

With an unwavering emphasis on cost leadership and accessibility, Mixue Group has successfully captured a significant share of the market, particularly appealing to value-driven consumers. Its expansive franchise operations continue to influence trends within the global quick-service beverage industry.

Products and Services

• Ice Cream: Mixue Group offers a diverse range of delicious ice cream products that cater to a variety of tastes. The ice cream is produced using high-quality ingredients, ensuring a rich and enjoyable experience for customers. The array includes classic flavors, innovative combinations, and seasonal specials, appealing to ice cream lovers of all ages.
• Bubble Tea: A highlight of Mixue's offerings, the bubble tea range features a selection of teas combined with chewy tapioca pearls and various toppings. The drinks are customizable, allowing customers to choose their base tea, sweetness level, and additional ingredients, making each cup a unique experience.
• Tea-based Beverages: Mixue Group's expertise extends to a variety of tea-based beverages, from traditional teas to creative blends that incorporate fruit and other flavors. These beverages emphasize quality and freshness, providing customers with a refreshing alternative to carbonated drinks.
• Franchise Opportunities: The company offers comprehensive franchise options, enabling aspiring entrepreneurs to join its successful network. Franchisees receive extensive support, including training, marketing, and operational guidance, ensuring a seamless integration into Mixue's established business model.
• End-to-End Supply Chain Management: Mixue Group implements an efficient supply chain that covers every aspect of its business operations. This includes product research and development, manufacturing, and logistics, ensuring that franchisees are well-equipped to meet customer demands effectively.