Mixi Inc. (2121)

Overview

MIXI, Inc., initially founded in 1997 and headquartered in Tokyo, Japan, is a conglomerate that spans multiple industry sectors including sports, digital entertainment, lifestyle, and investment, predominantly focused on the Japanese market. Formerly known as eMercury Co., Ltd., the company underwent a name change to MIXI, Inc. in February 2006, reflecting a broader scope in its business activities. The company’s diverse offerings encompass everything from online betting and fan communication platforms to professional sports team ownership and social networking services. MIXI, Inc. leverages technology to create innovative solutions that cater to a wide range of consumer interests and needs.

Products and Services

• TIPSTAR – An online betting service that provides users with betting tickets and live broadcasts, primarily focused on sports events.
• Fansta – A unique service designed to help users find sports bars where they can watch live sports events in a communal setting.
• keitan – A mobile application dedicated to auto racing, providing enthusiasts with race information and updates.
• humy – A fan communication platform aimed at enhancing interaction between fans and their favorite sports teams or athletes.
• DAZN MOMENTS – A marketplace exclusively for sports-related Non-Fungible Tokens (NFTs), allowing fans to own a piece of sporting history.
• Chariloto – An online portal for purchasing betting tickets for Keirin (track cycling) and auto races, enhancing the betting experience for fans.
• Chiba Jets Funabashi and F.C.Tokyo – Ownership stakes in professional sports teams, demonstrating MIXI’s involvement in the sports industry beyond digital services.
• netkeiba.com and Weekly Baseball Online – Digital media platforms offering comprehensive coverage and analysis of horse racing and baseball, respectively.
• netkeirin – Provides a variety of content focused on the world of Keirin, catering to enthusiasts of this sport.
• MIXI M – A platform that integrates personal, payment information, and assets, streamlining the user experience across MIXI’s services.
• Gaming applications including Monster Strike, Monster Strike Stadium, Kotodaman, Monster Strike: Ghost Scramble and others – A range of mobile games spanning different genres, from puzzle and strategy to sports simulations.
• Miatto, Mystery Record, Speed Rush Runners, and other apps – Social and gaming applications designed to provide entertainment and engagement for users on the go.
• mixi – A social networking service that offers a space for friendly communication, marking the company's roots in connecting people digitally.
• minimo – A salon artist booking app, simplifying the process of finding and booking appointments with beauty professionals.
• FamilyAlbum – A family-focused photo and video sharing app designed to help families keep connected through shared memories.
• KARASTA, mocri, and Romi – These services range from a karaoke video community to an autonomous conversation robot, showcasing MIXI’s breadth in digital entertainment and AI technology.
• Find Job! and OKURU – A job recruitment info site specifically for the IT and web industries, and a photo gift service, respectively, illustrating the company’s diverse approach to meeting consumer needs.