China Anchu Energy Storage Group Co. Ltd. (2399)

Overview

China Anchu Energy Storage Group Limited, formerly known as China Fordoo Holdings Limited, is a diversified company that has its roots in the menswear industry but has expanded its operational scope into energy storage and industrial products. Originating from and headquartered in Quanzhou, China, the company was established in 2013. It has broadened its market reach beyond the People's Republic of China to include significant presences in Saudi Arabia and other Middle Eastern countries. The rebranding to China Anchu Energy Storage Group Limited in September 2022 signifies a strategic pivot or expansion into the power storage business, while still maintaining its foundational menswear business under the FORDOO brand.

Products and Services

• Menswear under FORDOO Brand: The company designs, sources, manufactures, and wholesales an extensive collection of menswear, with a particular focus on men's trousers. The products are offered within China as well as in Saudi Arabia and other Middle Eastern markets, catering to a diverse clientele through wholesale to third-party distributors, online distribution channels, and self-operated retail outlets located in Quanzhou and Beijing.
• Research and Development Services: China Anchu Energy Storage Group Limited invests in research and development to innovate and enhance its product offerings, spanning both its established menswear line and emerging energy storage solutions.
• Retail and Trading of Menswear: Beyond manufacturing, the company engages in the direct retailing and trading of its FORDOO brand menswear, utilizing a mix of self-operated retail stores and online platforms to reach a wider customer base.
• Brand Licensing Activities: The company capitalizes on its brand value through licensing activities, allowing it to expand its brand presence and generate additional revenue streams without direct manufacturing or retail operations.
• Sale of Industrial Products: Expanding its portfolio, China Anchu includes the sale of various industrial products, though details on the specifics of these products are not elaborated upon, indicating a broad interest in the industrial sector.
• Power Storage Business: Reflective of its name change, the company has ventured into the power storage industry, though specific services and products in this area are not detailed, indicating a relatively new or developing area of involvement.
• Sales of Automotive, Motorcycle, and Industrial Products: In addition to menswear and energy solutions, China Anchu diversifies into the sale of automotive, motorcycle, and industrial products, suggesting a broad approach to its business model to capture various market segments.