Augroup Shenzhen Cross-border E-commerce Company Limited (2519)
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Augroup Shenzhen Cross-border E-commerce Company Limited Profile
| Household Durables Industry | Consumer Discretionary Sector | Mr. Haizhuan Lu CEO | HKEX Exchange | CNE100006NG2 ISIN |
| China Country | - Employees | - Last Dividend | - Last Split | - IPO Date |
Overview
AuGroup (SHENZHEN) Cross-Border Business Co., Ltd., initially known as AuGroup Technology Co., Ltd., is a prominent player in the online retail industry, specializing in furniture and home furnishings. With its operations spanning across the People's Republic of China, the United States, and Germany, the company has established a significant presence in major global markets. Since its inception in 2010 and headquartered in Shenzhen, China, AuGroup has evolved to offer a broad spectrum of products besides its mainstay furniture offerings. These include electric tools, home appliances, consumer electronics, and sports and wellness products. The company prides itself on its range of branded products under the ALLEWIE, IRONCK, LIKIMIO, SHA CERLIN, HOSTACK, and FOTOSOK brands. In addition to its product offerings, AuGroup provides comprehensive logistics solutions, showcasing its diverse capabilities in the retail and service sectors. The company underwent a rebranding in October 2024, changing its name to reflect its expanded focus on cross-border business ventures.
Products and Services
- Furniture and Home Furnishings: AuGroup offers a wide range of furniture and home furnishing products including beds, bookcases, dressers, chests of drawers, vanity tables and vanity benches, food cabinets, sideboards, sofas, and outdoor furniture. These products cater to a variety of living spaces, ensuring both functionality and style.
- Electric Tools: Catering to the DIY enthusiast and the professional, AuGroup's selection of electric tools comprises power screwdrivers, air pumps, jump starters, and car vacuums. These tools are designed to facilitate home improvement and maintenance tasks efficiently.
- Home Appliances: The company's home appliance range includes essential kitchen and household appliances such as refrigerators and juicers. These products are aimed at enhancing the convenience and quality of daily living.
- Consumer Electronics: AuGroup meets the modern consumer’s demand for connectivity and convenience through its array of consumer electronics including power banks, chargers, and cables. These products are essentials in today's digital and mobile-centric world.
- Sports and Wellness Products: Understanding the growing focus on health and wellness, AuGroup offers products like shiatsu neck and back massagers, and treadmills. These products are designed to support healthy living and fitness goals.
