Artist United Inc. (321820)
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Artist United Inc. Profile
| Interactive Media & Services Industry | Communication Services Sector | Mr. Kyo-Sik Koo CEO | KRX SM Exchange | - ISIN |
| KR Country | 41 Employees | - Last Dividend | - Last Split | - IPO Date |
Overview
Artist United Inc., previously known as WIDER PLANET Inc. until its name change in March 2024, is a prominent player in the advertising industry, operating both within South Korea and on an international level. Founded in 2010 and headquartered in Seoul, South Korea, the company specializes in leveraging big data to analyze digital users' preferences and interests. Through its innovative platforms, Artist United Inc. delivers highly targeted marketing and advertisement content, ensuring optimal engagement with audiences across diverse digital landscapes.
Products and Services
- Demand Side Platform:
This platform offers detailed information about users categorized based on specific criteria, such as their preferences and behavior, thereby assisting clients in precisely targeting their advertisements to match the needs of their desired audience.
- Data Management Platform:
As a powerful marketing tool, this platform enables the collection and analysis of comprehensive behavioral data from target customers. It's designed to help businesses understand their audiences better, facilitating more effective and personalized marketing strategies.
- Real-Time Bidding Platform:
This service streamlines the ad buying process through a real-time auction. Advertisers can bid for ad impressions in milliseconds, targeting the right audience at the right time, thereby maximizing the efficiency of their ad spend.
- SSP Advertising Tool:
Standing for Supply Side Platform, this tool helps publishers manage their advertising inventory, fill it with high-quality ads, and maximize their revenue. It acts as a counterpart to the demand side platform, creating a balanced and efficient marketplace for buyers and sellers of online ad space.
- Display and Mobile Advertising Services:
Artist United Inc. provides comprehensive advertising solutions tailored for both display and mobile platforms. This approach ensures that clients can effectively reach and engage their target audiences, regardless of the devices they use to access content.
