Heineken Malaysia Bhd. (3255)

Overview

Heineken Malaysia Berhad, a prominent player in the alcoholic beverage industry within Malaysia, focuses on the production, packaging, marketing, and distribution of a wide range of alcoholic beverages. The company boasts a varied portfolio of beverages that include some of the most recognized beer, cider, shandy, and non-alcoholic malt beverage brands. Originally known as Guinness Anchor Berhad, the company underwent a rebranding process in April 2016, adopting its current name to reflect its association with the global Heineken brand. Founded in 1964 and with its headquarters located in Petaling Jaya, Malaysia, Heineken Malaysia Berhad operates as a key subsidiary of GAPL Pte Ltd. Beyond its core activities in the beverage industry, the company also engages in property holding and land development, showcasing its versatility and expansive business interests in Malaysia.

Products and Services

• Beers

  Heineken Malaysia Berhad's beer portfolio includes internationally acclaimed brands such as Heineken, Tiger, Guinness, Anchor, Edelweiss, and Kilkenny. Each brand caters to different taste preferences and occasions, from the smooth, rich flavor of Guinness to the light, refreshing taste of Edelweiss.

• Ciders

  Under the Apple Fox brand, the company offers crisp and refreshing ciders made with real apples. Apple Fox cider is aimed at providing a fresh alternative to traditional beers and alcoholic beverages.

• Shandy

  The Anglia brand represents the company's shandy offerings, which are a mix of beer and lemonade. This product targets consumers looking for a lighter alcoholic option with a sweet and tangy flavor profile.

• Non-Alcoholic Malt Beverages

  The Malta brand stands out in Heineken Malaysia Berhad's portfolio as a non-alcoholic malt beverage. This product caters to those who enjoy the taste of malt without the effects of alcohol, offering a wholesome and refreshing drink option.

• Property Holding and Land Development

  Apart from its focus on alcoholic beverages, Heineken Malaysia Berhad also engages in property holding and land development activities. This segment of the company's operations underlines its commitment to diversifying its investments and exploring new business opportunities in the Malaysian market.