4HOG (4HOG)

Overview

Harley-Davidson, Inc., a storied manufacturer known for its dedication to motorcycle excellence, operates on a global scale, offering customers a diverse range of motorcycles and related products and services. Founded in 1903 and headquartered in Milwaukee, Wisconsin, the company has solidified its position in the market through its innovative approach and dedication to quality. It operates through three distinctive segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services, each catering to different aspects of motorcycle ownership and enthusiasts’ lifestyle.

Products and Services

• Harley-Davidson Motor Company:

  This segment is the backbone of the brand, focusing on the design, manufacture, and sale of a wide variety of motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport models. Alongside motorcycles, it offers an extensive selection of parts, accessories, and apparel. Its approach to sales is multifaceted, relying on a network of independent dealers and e-commerce channels, and it also licenses its trademarks and provides related services, ensuring a comprehensive brand experience.

• LiveWire:

  As the company’s forward-looking vision towards electrification and innovation, the LiveWire segment specializes in electric motorcycles and balance bikes for kids, alongside corresponding parts and accessories. This segment not only represents Harley-Davidson’s entry into electric mobility but also its dedication to pioneering in a new market segment, offering apparel and related parts and services as well.

• Harley-Davidson Financial Services:

  This segment complements the motorcycle buying experience by providing a suite of financial services tailored to the needs of Harley-Davidson customers. It offers wholesale financing services such as floorplan and open account financing for motorcycles and parts and accessories, alongside retail financing services including installment lending for new and used motorcycle purchases. Additionally, it supports customers with point-of-sale insurance and voluntary protection products, and licenses third-party financial institutions to issue credit cards bearing the Harley-Davidson brand, encompassing a full spectrum of financial services to facilitate ownership and loyalty.