Hup Seng Industries Berhad (5024)
XKLS XKLS Primary Summary
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Hup Seng Industries Berhad Profile
| Food Products Industry | Consumer Staples Sector | Mr. Chiew Siong Kerk CEO | XKLS Exchange | MYL5024OO004 ISIN |
| MY Country | 1,046 Employees | 11 Dec 2025 Last Dividend | 2 Apr 2014 Last Split | - IPO Date |
Overview
Hup Seng Industries Berhad is an established investment holding company that has carved its niche in the manufacturing and sales of biscuits, beverages, and confectionery food items primarily within Malaysia. The company operates across three distinct segments, namely Biscuit Manufacturing, Beverage Manufacturing, and a Trading Division, catering to a diversified target market. Founded in 1958 and headquartered in Batu Pahat, Malaysia, Hup Seng Industries Berhad stands as a prominent subsidiary of HSB Group Sdn. Bhd. With a history spanning over six decades, the company has built a reputation for its quality products, expanding its footprint beyond domestic boundaries to export internationally.
Products and Services
Hup Seng Industries Berhad offers an extensive range of food products grouped into various categories: - Special Cream Crackers: Known for their crisp texture and unique flavor, these crackers are a flagship product under the Cap Ping Pong and Hup Seng Cream Crackers brands, enjoyed by consumers of all ages. - Sugar Crackers: These sweet biscuits cater to those with a penchant for sugar-glazed treats, balancing crunchiness with a melt-in-your-mouth sweetness. - Oat Cookies: A healthier option, oat cookies are marketed under the Naturell brand, offering nutritious snacking alternatives without compromising on taste. - Deluxe Crackers and Corneo Crackers: These varieties offer a gourmet snacking experience with their premium quality ingredients and taste, designed for the discerning consumer. - Wholemeal and Assorted Biscuits: Catering to a broad spectrum of dietary preferences, these products emphasize nutritional value alongside delightful flavors. - Instant Coffee Mix and Instant Tea: Under the In-Comix brand, the company provides a selection of instant beverages, blending convenience with the rich tastes of coffee and tea. - Nutritious Instant Cereal: This product line offers a quick and healthy breakfast solution, packed with essential nutrients for a good start to the day. Additionally, Hup Seng Industries Berhad engages in the distribution of biscuits and beverages, along with confectioneries and other foodstuff, leveraging a comprehensive network to ensure widespread availability of its products.
