ADT Inc. (541)
XETRA 
Summary
541 Chart
ADT: Recurring Customer Base Is Still Weak
ADT Inc. (ADT) remains a hold as recurring customer metrics weaken despite improved free cash flow and modestly raised FY2026 guidance. Q2 2026 saw revenue up 2% but core monitoring services declined, with subscriber attrition rising to 13.1% and gross additions falling sharply. Organic growth from direct and small business channels is insufficient to offset declines from reduced affiliate and bulk acquisitions.
All You Need to Know About ADT (ADT) Rating Upgrade to Buy
ADT (ADT) has been upgraded to a Zacks Rank #2 (Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.
Are Investors Undervaluing ADT (ADT) Right Now?
Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.
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ADT Inc. Profile
| IT Services Industry | Information Technology Sector | James David DeVries CEO | XETRA Exchange | US00090Q1031 ISIN |
| US Country | 12,200 Employees | 10 Sep 2026 Last Dividend | - Last Split | 19 Jan 2018 IPO Date |
Overview
ADT Inc. specializes in providing a vast range of security, interactive, and smart home solutions primarily catered to residential and small business clients across the United States. Operating through its two main segments, Consumer and Small Business, and Solar, ADT is committed to enhancing the safety and convenience of its customers through innovative technologies and services. Known for its robust security systems alongside smart home automation, ADT also ventures into energy storage, energy efficiency upgrades, and roofing services. Transitioned from Prime Security Services Parent, Inc., it rebranded to ADT Inc. in September 2017, continuing its legacy since its inception in 1874. Headquartered in Boca Raton, Florida, ADT remains a prominent name in the security industry, offering products under notable brands such as ADT, ADT Pulse, ADT+, and ADT Commercial.
Products and Services
- Burglar and Life Safety Alarms: ADT’s security solutions are designed to safeguard against intrusion, offering comprehensive protection through burglar alarms and life safety systems that detect smoke, fire, carbon monoxide, and other environmental hazards.
- Smart Security Cameras: These cameras offer real-time surveillance capabilities, allowing customers to monitor their premises for enhanced security and peace of mind.
- Smart Home Automation Systems: ADT’s automation solutions enable customers to control their home security systems remotely, using smartphones, applications, or touchscreen panels, facilitating the arm/disarm of systems, and management of connected devices.
- Video Surveillance Systems: Providing an extra layer of security, these systems enable video recording and viewing in real-time, which can be integrated with other smart home devices for comprehensive monitoring.
- Environmental and Personal Emergency Solutions: Apart from intrusion detection, ADT systems are equipped to sense various environmental conditions and hazards. They also provide crucial support in personal medical emergencies, ensuring timely assistance.
- Automation and Smart Home Solutions: These services allow for the customization and automation of schedules for connected devices, system reactions to specific events, and integration with third-party devices, enhancing the overall smart home experience.
- Energy Storage and Efficiency Upgrades: Beyond security solutions, ADT offers energy storage options and energy efficiency upgrades to help customers manage energy consumption and reduce costs.
- Roofing Services: Extending its portfolio, ADT also provides roofing services, ensuring customers have access to a comprehensive range of solutions for their home and business needs.
