Shanghai Longyun Cultural Holdings Co., Ltd. (603729)
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Shanghai Longyun Cultural Holdings Co., Ltd. Profile
| Media Industry | Communication Services Sector | Mr. Yikun Yu CEO | SSE Exchange | CNE100002599 ISIN |
| CN Country | 239 Employees | 11 Jul 2025 Last Dividend | 13 Jul 2018 Last Split | - IPO Date |
Overview
Shanghai LongYun Cultural Creation & Technology Group Co., Ltd., formerly known as Shanghai LongYun Advertising & Media Co., Ltd., underwent a name change to Shanghai LongYun Media Group Co., Ltd. in February 2019. The company, which was founded in 2003, has established its headquarters in Shanghai, the People's Republic of China. It specializes in providing comprehensive advertising services across the nation, leveraging its expertise in market research, brand management, and creative design to offer tailored advertising strategies.
Products and Services
- Market Research
- Brand Management
- Creative Design
- Video Production
- Advertising Strategy
- Advertising Execution
- Advertising Evaluation
- Other Marketing Services
Shanghai LongYun offers in-depth market research services to understand the market trends, customer behavior, and competitive landscape. This foundation helps in crafting strategies that are responsive to market demands.
The company provides brand management services that focus on building and maintaining a strong brand image, positioning, and equity to ensure the brand’s long-term success in the competitive marketplace.
Creative design services at Shanghai LongYun involve the conceptualization and creation of visual components such as logos, branding materials, and advertising content, aiming to engage the target audience effectively.
With video production offerings, the company produces high-quality video content for advertising campaigns, corporate communications, and digital marketing efforts, tailored to meet the specific needs of each client.
Offering comprehensive advertising strategy services, Shanghai LongYun assists clients in defining their advertising goals, identifying target audiences, and selecting the optimum channels for message dissemination to maximize campaign effectiveness.
This involves the practical implementation of advertising strategies through carefully planned campaigns. Execution can vary widely from digital to traditional media, ensuring the right mix to achieve set objectives.
The company conducts advertising evaluation to measure the effectiveness and impact of the advertising campaigns. This includes analyzing reach, engagement, conversion rates, and ROI to inform future strategies.
Aside from the core services, Shanghai LongYun also offers a range of other marketing services designed to support businesses in every aspect of their marketing and advertising efforts.
