Classita Holdings Berhad (7154)

Overview

Classita Holdings Berhad, initially established as Caely Holdings Bhd., underwent a rebranding in December 2022 and has cemented its presence in Malaysia as a versatile investment holding entity with a diversified business portfolio. With its inception in 1996, the company has expanded its reach into various sectors, including manufacturing, property development and construction, direct selling, retail, and several others. Classita Holdings Berhad is renowned for its commitment to quality and innovation, primarily in the manufacturing and sale of ladies' undergarments. Through strategic segments encompassing Manufacturing, Property Development and Construction, Direct Selling and Retail, and Others, the company offers a wide range of products and services tailored to meet the evolving needs of its customers in Malaysia and beyond.

Products and Services

• Ladies Undergarments Manufacturing: Classita Holdings Berhad specializes in the production of ladies' undergarments, operating both under original equipment manufacturer (OEM) arrangements and its proprietary brands for direct selling and retail businesses. The company's in-house brands, Caely and Lunavie, are synonymous with quality and comfort, catering to a diverse customer base.
• Property Development and Construction: Leveraging its multifaceted business model, Classita Holdings Berhad engages in the development of both residential and commercial properties. The company's foray into this sector underscores its ambition to make significant impacts across different industries.
• Direct Selling and Retail: Through innovative direct selling strategies and a retail presence, Classita Holdings Berhad markets its premier undergarment products along with a variety of garments, leather goods, sportswear, and household items. This segment ensures the brand's accessibility to consumers across Malaysia.
• Other Business Ventures: Expanding beyond its core competencies, the company also operates a golf course alongside providing related services, trades in goods including fabric face masks, personal protective equipment, medical products, and engages in landscaping and related contract works. Furthermore, Classita Holdings Berhad has ventured into the online marketplace, offering a wide array of garments, clothes, scarves, pharmaceutical products, cosmetics, skincare, and personal care products. This diverse business approach not only broadens its revenue stream but also enhances its service offering to cater to a broader audience.
• Global Export: Demonstrating its international presence, Classita Holdings Berhad exports its undergarments to several key markets including Europe, Canada, the United States, and other Asian countries. It collaborates with foreign OEM brands such as LC Waikiki, Viania, After Eden, Elbrina, Bon Prix, Voglo, etc., marking its footprint on the global stage.