Lion Posim Berhad (8486)

Overview

Lion Posim Berhad, established in 1982 and headquartered in Shah Alam, Malaysia, is a diverse investment holding company with a focus on trading and distributing a wide range of products, from building materials and steel to petroleum and automotive products. The company extends its reach both locally in Malaysia and on an international scale, showcasing a broad portfolio through three operational segments: Building Materials and Steel Products, Lubricants, Petroleum and Automotive Products, and a diverse Others category. Initially known as Lion Forest Industries Berhad, it underwent a rebranding to Lion Posim Berhad in December 2019. As a key player in its industry, Lion Posim Berhad, operating under the umbrella of Amsteel Mills Sdn Bhd, demonstrates a strong commitment to quality, innovation, and strategic market expansion.

Products and Services

• Building Materials: The company’s building materials division includes an array of products such as sanitary ware, tap fittings, tiles, and ironmongery products. These offerings cater to the construction and infrastructure sectors, ensuring a supply of high-quality materials for residential, commercial, and industrial projects.
• Steel Products: Lion Posim Berhad trades in a selection of steel products. These are integral to numerous construction and manufacturing industries, furnishing them with the necessary materials for building infrastructure, machinery, and other steel-based applications.
• Lubricants, Petroleum and Automotive Products: The company has carved a niche in the automotive sector by offering petroleum-based products, including automotive and industrial lubricants under the HI-REV and T-Trax brands. These products are essential for the maintenance and operation of vehicles and industrial machinery, ensuring efficiency and longevity.
• Automotive Components: Beyond lubricants and petroleum products, Lion Posim Berhad also ventures into the automotive components sector. This includes the trading and distribution of parts essential for automotive maintenance and repair, aligning with the needs of both consumer and commercial automotive markets.
• Consumer Products: The company’s venture into the consumer products domain involves the distribution and retailing of items such as hairbrushes, body care products, and fragrances for men and women. This diversification reflects its commitment to meeting the broader needs of its consumer base.
• Manufacturing: Lion Posim Berhad is involved in the manufacturing of petroleum products, supporting its core distribution of automotive and industrial lubricants, and showcases its capacity in producing high-quality products for the market.
• Training Services: Recognizing the importance of skills and knowledge in its industry sectors, the company provides training services, likely aimed at enhancing the competencies of individuals and organizations within its operational realms.
• Agriculture Investment and Development: Expanding its investment portfolio, Lion Posim Berhad engages in agriculture investment and development. This indicates a strategic move towards sustainable practices and diversifying income sources.
• Property Development: The company’s involvement in property development signifies its commitment to contributing to Malaysia’s infrastructure and real estate growth, further highlighting its versatile business model.