Sahat Almajd Trading Co. (9650)

Overview

Sahat Almajd Trading Co. is a publicly listed enterprise that specializes in the production, distribution, and wholesale of an extensive range of food and beverage products. Established as a sole proprietorship in 2005 in Riyadh, the company effectively transitioned into a closed joint-stock entity, marking its entry into Saudi Arabia’s Nomu – Parallel Market in November 2025. With a strong commitment to quality, Sahat Almajd primarily focuses on premium chocolates, baked goods, pastries, and specialty beverages. The company operates several well-known brands, including Hanoverian chocolates, Susam baked goods, and Jadeel specialty coffee, reinforcing its position in the market. In addition to its food offerings, Sahat Almajd also engages in wholesale trading of solid fuels like charcoal and coal, supporting both retail and commercial clients. By 2024, the company had grown to a workforce of over 400 employees, playing a pivotal role in the Saudi food and beverage sector and meeting the rising consumer demand for high-quality, diverse products while efficiently managing distribution logistics across the Kingdom.

Products and Services

• Premium Chocolates:

  Distributed under the Hanoverian brand, these chocolates are crafted with high-quality ingredients and are tailored to meet discerning tastes. Their luxury packaging and selection of flavors target both individual consumers and corporate clients seeking gourmet gift options.

• Baked Goods:

  Branded as Susam, Sahat Almajd’s baked goods encompass a vast array of pastries, bread, and other confectionery products, appealing to families and cafes alike. Each product is developed through expert baking techniques, ensuring freshness and flavor in every bite.

• Specialty Beverages:

  Jadeel specialty coffee highlights Sahat Almajd’s dedication to quality. This range offers various coffee blends, equipped with unique brewing methods to provide a rich and enjoyable coffee experience for connoisseurs.

• Carbonated Beverages:

  Under the Spark brand, this segment includes a variety of refreshing soft drinks designed to appeal to consumers looking for carbonated options, available in multiple flavors that cater to current market trends.

• Fresh Juices and Cold Drinks:

  Offering a selection of freshly squeezed juices and cold drinks, this line is designed for health-conscious consumers seeking natural and revitalizing beverage options.

• Solid Fuels:

  Sahat Almajd also operates in the wholesale trading of solid fuels, such as charcoal and coal. This segment serves both retail outlets and commercial clients, providing essential materials for various industrial and personal uses.