American Customer Satisfaction ETF (ACSI) holds 33 stocks of companies with high customer satisfaction in industries of high customer retention. ACSI is quite concentrated in its top holdings, with a focus on consumer discretionary and communication and some value characteristics. Since its inception in 2016, ACSI has underperformed the Russell 1000 index and ETFs in various styles: value, growth, quality, momentum, and low volatility.
| BATS Exchange | US Country |
The provided company description outlines an investment fund that focuses primarily on assets tied economically to the United States. It adheres to a stringent investment strategy where at least 80% of the fund’s net assets, including any borrowings for investment purposes, are dedicated to investments within the U.S. economy. This strategy is based on a comprehensive index construction process that starts with a broad selection of over 400 ACSI (American Customer Satisfaction Index) Companies spanning 46 industries across 10 economic sectors. The selection process involves rigorous screening criteria to ensure that only companies with a market capitalization of more than $1 billion, those that are listed principally on a U.S. exchange, and those with statistically significant customer satisfaction data are included. This methodical approach underscores the fund's commitment to investing in companies that are not only substantial and robust but also demonstrate a proven track record of customer satisfaction.
This service involves concentrating a significant portion of the fund's assets in investments that are economically connected to the United States. Through this focus, the fund aims to capitalize on the robustness and growth potential of the U.S. economy, reflecting a strategic decision to invest in assets that are expected to yield stable returns.
The heart of the fund's investment strategy is a comprehensive index that starts with a vast pool of ACSI Companies. This index is unique as it incorporates customer satisfaction data into the investment decision-making process, thereby leveraging the insight that companies with higher customer satisfaction often lead to better financial performance. The established index ensures a disciplined approach to selecting companies for investment, prioritizing those with not just financial viability but also a high degree of customer approval.
Investments are meticulously chosen based on a set of predetermined criteria aimed at refining the fund's portfolio to include only the most promising U.S.-listed companies. The criteria include ensuring companies have a market capitalization above $1 billion, are principally listed on a U.S. exchange, and possess statistically significant customer satisfaction scores. This process is designed to minimize risk and maximize the potential for return by investing in established companies with a solid operational foundation and a favorable customer perception.