Adidas shares rise after 2026 guidance hike
Adidas shares rise after 2026 guidance hike
Adidas Lifts Profit View After U.S. Tariff Refunds, Record Quarterly Performance
Adidas lifted its profit guidance for the year after receiving a windfall of around $220 million from U.S. tariff refunds and after third-quarter revenue jumped 9% on year.
The Heavy Lift of Adidas's World Cup Bet
Plus, dissolving supplement strips are winning over the wellness crowd.
New Strong Sell Stocks for October 14th
ADDYY, CELC and CNL have been added to the Zacks Rank #5 (Strong Sell) List on October 14, 2026.
Adidas becomes Unrivaled's official uniform and performance apparel partner in multiyear partnership
Adidas became Unrivaled's official uniform and performance apparel partner in a multi-year deal debuting in the 2027 season of the 3-on-3 league.
5 Shoes & Retail Apparel Stocks to Watch as Demand & Innovation Accelerate
The Shoes & Retail Apparel industry players stand to benefit as premiumization, performance innovation and digital expansion reshape demand. Stocks like ADDYY, SHOO, WWW, CRI and CAL are positioned for growth.
adidas: Why The Company Remains Tricky
adidas (ADDYY) is fundamentally solid but faces valuation concerns, with a 'HOLD' rating and a €150/share price target justified by persistent structural risks. Recent growth is driven by non-recurring World Cup trends, while inventory build and weak operating leverage raise doubts about sustainable earnings momentum. Despite headline sales and margin improvements, ongoing inventory issues and reliance on volatile wholesale/fashion cycles undermine through-cycle earnings stability.
adidas AG (ADDYY) Q2 2026 Earnings Call Transcript
adidas AG (ADDYY) Q2 2026 Earnings Call Transcript
adidas Q2 Earnings Call Highlights
adidas ETR: ADS reported record quarterly sales in the second quarter of 2026, citing strong demand through its direct-to-consumer channels, World Cup-related apparel sales and continued momentum in performance categories. The company raised its full-year sales growth outlook while maintaining its operating-profit forecast.
The World Cup winners wore Adidas shirts. But the company's investors are still crying foul.
The sportswear company's stock declined 17% after it reported a 30% hike in marketing expenditure.
Adidas Lifts Sales Target, Names New Finance Chief
Excluding currency movements sales surged 14%, and the company now anticipates an increase in constant-currency revenue of between 9% and 10%.
Adidas raises 2026 sales outlook
German sportswear maker Adidas on Thursday raised its sales forecast for the year, following what it said it was a better-than-expected sales performance during the first half.
