Adidas CEO Bjoern Gulden plans to cut up to 500 jobs at the German sport retailer's headquarters in Herzogenaurach, a source who took part in a meeting where the figure was announced told Reuters on Thursday.
Puma shares slumped on Thursday as the German apparel maker's preliminary fourth-quarter numbers disappointed analysts.
Adidas stock rallied on Wednesday as the apparel maker said its fourth-quarter results would come in ahead of estimates.
Adidas reported what it said were better than expected preliminary fourth-quarter results on Tuesday, with strong sales and profitability for the important holiday shopping period.
As we begin 2025, Nike (NKE) shares have hovered near 52-week lows while Adidas (ADDYY) stock is not far from its highs.
Bernstein upgraded Adidas to Outperform from Market Perform with a EUR 300 price target. Adidas was back to growth in 2024 after "five years of devastating market share losses," but the stock has not budged for eight months as investors wonder if management can maintain momentum, says the analyst. The firm's analysis, channel checks and consumer feedback "suggest that Adidas can continue their growth streak," the analyst added.
The Shoes & Retail Apparel industry is driven by innovation, demand and digital investments, benefiting companies like ADDYY, SKX, SHOO, CRI and WWW. Rising costs and reinvestments are challenges.
I am neutral on Adidas (ADDYY) due to its history of missing guidance and prefer to wait for 4Q24 results before upgrading to a buy. Despite solid improvements in 1H24 and 3Q24, ADS's track record of missed revenue guidance from FY17-FY22 raises concerns about its future performance. Management's positive comments on the Lifestyle and Performance portfolios and North America's near-positive growth inflection suggest potential for low-teens growth.
Consumer discretionary stocks have struggled but are rebounding with recent FED rate cuts, with XLY outperforming SPY and DIA significantly. Nike, despite its brand dominance, has seen a 27% loss YTD, while Adidas has delivered a 24% gain, post-Yeezy settlement. Adidas shows stronger recent performance with increased sales, profits, and a promising turnaround plan, while Nike faces a challenging transition under new leadership.
Adidas's headquarters in Germany were raided in connection with a tax investigation. Authorities are probing customs and tax regulations for products imported into Germany over a five-year period that began in October 2019.
Here is how Adidas AG (ADDYY) and Norwegian Cruise Line (NCLH) have performed compared to their sector so far this year.
Adidas has locked in 16-year-old basketball star Kaleena Smith. The signing represents Adidas' first signing of a high school female basketball player.