Affle India Ltd. (AFFLE)

Overview

Affle (India) Limited, along with its subsidiaries, is an entity specialized in providing mobile advertising services on a global scale, integrating its operations through information technology and software development dedicated to mobile platforms. With its activities segmented into Consumer Platform and Enterprise Platform, Affle has cemented its presence both in India and internationally. The company has mastered the reselling of advertisement spaces for online publishing entities and excelled in crafting customized mobile applications, underlining its versatility and commitment to innovation. Founded in 1994 with its headquarters in Gurugram, India, Affle stands as a pioneer in mobile technology solutions, continuously expanding its reach and capabilities to meet the evolving demands of the digital advertising ecosystem.

Products and Services

• Appnext: A cutting-edge application recommendation platform designed to present users with apps that may interest them, enhancing user engagement and driving app discovery.
• mDMP: Known as a data management platform, mDMP is crafted to organize and activate consumer data, enabling marketers to harness the full potential of their information for targeted advertising and personalized campaigns.
• Mediasmart: This self-serve programmatic platform is tailored for marketers to efficiently manage mobile advertising campaigns, offering precision targeting and real-time bidding capabilities.
• Jampp: A programmatic app platform focused on engaging users and accelerating app growth through retargeting and app optimization strategies, Jampp empowers advertisers to reconnect with their audience in a more meaningful way.
• MAAS platform: Though not elaborated in detail, the MAAS platform suggests a comprehensive suite designed to cater to mobile advertising needs, potentially covering aspects from ad creation to placement and analysis.
• RevX: Likely a platform or tool dedicated to enhancing mobile advertising performance through data-driven strategies, RevX helps businesses scale their user base and maximize ROI on mobile campaigns.
• Vizury: Vizury appears to focus on engaging customers across various channels, utilizing data analytics to drive personalization and improve the effectiveness of marketing campaigns.
• YouAppi: Specializing in growth marketing for mobile brands, YouAppi leverages machine learning to optimize mobile user acquisition and retention, aiding brands in achieving sustainable growth.