Adveritas Limited (AV1)

Overview

Adveritas Limited is a company that specializes in offering solutions for funnel measurement, verification, and fraud prevention in the digital advertising sector, both in Australia and internationally. The firm is known for its development of sophisticated software aimed at detecting, mitigating, and reporting digital ad fraud, thereby protecting advertising budgets from fraudulent activities. Initially named Tech Mpire Limited, the company underwent a rebranding to Adveritas Limited in December 2018, reflecting a broader focus in its offerings. Founded in 2012 and headquartered in Bentley, Australia, Adveritas Limited has positioned itself as a key player in the fight against digital ad fraud.

Products and Services

Adveritas Limited boasts a suite of products and services designed to ensure the integrity and efficiency of digital advertising campaigns:

• TrafficGuard: This fraud mitigation software as a service stands out as one of the company's flagship products. TrafficGuard is engineered to detect, mitigate, and report on digital ad fraud in real-time, preventing fraudulent activities from depleting advertising budgets. Its comprehensive approach towards fraud prevention ensures that advertisers can trust in the authenticity of their campaigns' performance metrics.
• nxus: As a proprietary ad mediation platform, nxus plays a crucial role in tracking and attributing channel activity. This tool is designed to help advertisers identify the most profitable advertising channels by offering detailed insights into channel performance. By accurately attributing conversion events and other key performance indicators (KPIs) to the right sources, nxus enables advertisers to allocate their budgets more effectively, focusing on channels that deliver genuine value.