On July 29, Amplify ETFs launched the Amplify Fairlead Tactical Bitcoin ETF (BNAV) on Cboe, targeting long-term capital appreciation through actively managed exposure to Bitcoin. The fund is designed to maintain Bitcoin exposure representing 70% to 150% of its net assets.
The rise of Amplify ETFs is one of the more interesting stories in the U.S. ETF industry. Although it only launched its first ETF under that brand in 2016, its founder, Christian Magoon, was a well-known figure in the ETF space long before that.
The NEOS Bitcoin High Income ETF has been a go-to for many investors seeking insane yields with the potential to ride Bitcoin's growth. New ETFs have emerged with similar but critically different strategies, such as the Amplify Bitcoin Max Income Covered Call ETF. BAGY uses a different options strategy and has, in its very short lifespan, outperformed both BTCI and Bitcoin itself.