What's Cooking (BD0)

Overview

What's Cooking Group NV/SA, a prominent name in the food industry, operates with a focus on producing and selling meat products and ready meals. With its origins dating back to 1948 and initially known as Ter Beke NV, the company underwent a rebranding in April 2023 to better reflect its evolving portfolio and forward-thinking approach. Based in Ghent, Belgium, What's Cooking Group NV/SA has successfully expanded its operations to include a wide range of products, distributed under various renowned brand names as well as private labels. This expansion is strategically segmented into two main categories: Savoury and Ready Meals, allowing for specialization and a refined focus in each product line. As part of its growth strategy, the company has become a key player in the food sector, further solidifying its position through the subsidiary STAK Coovan, thereby amplifying its impact and reach within the market.

Products and Services

• Processed Meats

  This segment of What's Cooking Group NV/SA's portfolio includes a diverse assortment of processed meats, catering to a variety of tastes and dietary preferences. Among the offerings are salami, cooked ham, and a selection of poultry products, designed to meet the expectations of quality and flavor. Additionally, the range encompasses other specialty meats such as pâtés, salted meats, tongues, and liver products. The brand names Pluma, Daniël Coopman, Limco, L'Ardennaise, and Studio 100, alongside other private labels, ensure customer trust and loyalty through consistent quality and innovative product development.

• Ready Meals

  The Ready Meals segment underscores What's Cooking Group NV/SA's commitment to convenience without compromising on taste and quality. This category features freshly prepared meals that are easy to serve, including popular options like lasagne, pizza, pasta dishes, and a variety of sauces. These products are marketed under brands such as Come a casa, Vamos, and Stefano Toselli, in addition to being available through various private labels. By offering a wide range of this fast-growing food category, What's Cooking Group NV/SA addresses the needs of today's busy consumers looking for quick, delicious, and nutritious meal solutions.