Clarus Corporation (BDO)

Overview

Clarus Corporation, previously known as Black Diamond, Inc., is a company specialized in the design, development, manufacture, and distribution of outdoor equipment and lifestyle products. Operating on a global scale, the company has a diverse portfolio that caters to various aspects of the outdoor and adventure lifestyle. With its headquarters in Salt Lake City, Utah, and founded in 1957, Clarus Corporation has grown to serve its customer base through two main segments: Outdoor and Adventure. Each segment focuses on delivering high-quality, innovative products designed to enhance the outdoor experiences of climbers, mountaineers, trail runners, skiers, and adventurers. The transition from Black Diamond, Inc. to Clarus Corporation in August 2017 marked a significant milestone in the company's history, reflecting its broader vision and diversified product offering.

Products and Services

The product offerings of Clarus Corporation are divided into two main segments, each catering to different aspects of outdoor and adventure activities.

• Outdoor Segment – This includes a wide range of apparel and gear designed for climbing, mountaineering, trail running, backpacking, skiing, and other outdoor recreation activities. Key products include:
  • Apparel such as shells, insulation, midlayers, pants, and logowear.
  • Rock-climbing footwear and equipment, featuring carabiners, protection devices, harnesses, belay devices, helmets, and ice-climbing gears.
  • Technical backpacks and day packs for carrying essentials on outdoor adventures.
  • Trekking poles to assist with walking and climbing on uneven surfaces.
  • Headlamps and lanterns for lighting up the path during nighttime adventures.
  • Gloves and mittens designed for various weather conditions and activities.
  • Skis, ski poles, ski skins, avalanche airbag systems, avalanche transceivers, shovels, and probes for winter sports enthusiasts.
  These products are marketed under the Black Diamond Equipment and PIEPS brands.
• Adventure Segment – Focused on engineered automotive roof racks, trays, mounting systems, and other related accessories for overlanding and off-road activities. Offerings include:
  • Automotive roof racks, trays, mounting systems, luggage boxes, carriers, and accessories under the Rhino-Rack brand, catering to the needs of adventurers needing robust vehicle storage solutions.
  • Overlanding and off-road vehicle recovery and extraction tracks under the MAXTRAX brand, designed for ensuring vehicle safety and reliability in off-road conditions.
  • The TRED brand, which sells and retails overlanding and off-road vehicle accessories, further complements the Adventure segment's offerings.

Clarus Corporation markets and distributes its diverse range of products through various channels, including independent specialty stores, specialty chains, sporting goods and outdoor recreation stores, distributors, original equipment manufacturers (OEMs), and independent distributors. The company also leverages its websites to reach a wider audience, ensuring easy access to its comprehensive lineup of products and services.