Beiersdorf AG (BEI)

Overview

Beiersdorf Aktiengesellschaft is a renowned multinational company engaged in the manufacture and distribution of consumer goods across a broad geographical scope that includes Europe, the Americas, Africa, Asia, and Australia. Founded in 1882 and with its headquarters in Hamburg, Germany, Beiersdorf operates through two primary business segments: the Consumer Business Segment and the Tesa Business Segment. The Consumer Business Segment focuses on skin and body care products, catering to the needs of individuals seeking high-quality personal care options. Meanwhile, the Tesa Business segment meets the demands of industries, craft businesses, and consumers by providing innovative adhesive tapes and self-adhesive solutions. With a diverse product range that spans various sectors, Beiersdorf holds a significant position in the global market. As a subsidiary of maxingvest ag, the company upholds a legacy of excellence and innovation in consumer goods.

Products and Services

• Skin and Body Care Products

  Under the Consumer Business Segment, Beiersdorf offers a wide range of skin and body care products designed to meet the diverse needs of consumers. Popular brands such as Aquaphor, NIVEA, Eucerin, La Prairie, Labello, Hansaplast, 8x4, Florena, Coppertone, HIDROFUGAL, and SKIN STORIES provide options for hydration, protection, and aesthetic enhancement. These products embody the company's commitment to quality and consumer satisfaction.

• Adhesive Tapes and Solutions

  Within the Tesa Business segment, Beiersdorf specializes in producing adhesive tapes and self-adhesive solutions that cater to various sectors including automotive, electronics, printing and paper, as well as building and construction industries. The firm's innovative system solutions under the tesa brand are tailored to address specific industrial requirements, ensuring high performance and reliability.

• Online Store

  Beiersdorf operates an online store, offering its vast repertoire of products directly to consumers. This platform enables customers to easily access and purchase their favored skin and body care items as well as innovative adhesive solutions, thereby enhancing convenience and accessibility to Beiersdorf’s quality products.

• Branded Offerings

  The company markets its products under various esteemed brand names including GAMMON, Maestro, Chantecaille, Elastoplast, and CURITAS, each of which caters to specific consumer preferences and needs. This diverse portfolio underlines Beiersdorf's ability to innovate and adapt in a competitive market.