Bajaj Mobility AG (BMAG)

Overview

Bajaj Mobility AG is a leading motorcycle manufacturer dedicated to the design, production, and distribution of high-quality motorized two-wheelers across Europe, North America, Mexico, and various international markets. With its headquarters in Wels, Austria, the company is recognized for its association with esteemed brands such as KTM, GASGAS, Husqvarna, and MV Agusta, appealing to a diverse range of motorcycle enthusiasts interested in high-performance racing, street, and off-road riding experiences. Armed with a workforce of approximately 4,303 employees, Bajaj Mobility AG is a pivotal player in the premium two-wheeler segment of the automotive industry. As part of the Bajaj Group's global expansion efforts, the company focuses on fostering strategic partnerships, promoting innovation in mobility solutions, and addressing the growing worldwide demand for advanced powered vehicles.

Products and Services

• Motorcycles:

  Bajaj Mobility AG specializes in the manufacturing and distribution of premium motorcycles tailored for various enthusiasts. Their portfolio includes high-performance racing bikes, street bikes, and off-road machines, suitable for both competitive and recreational use, under the umbrella of iconic brands such as KTM, Husqvarna, and MV Agusta.

• Motorcycle Suspensions and Components:

  The company produces advanced motorcycle suspensions and various components under the WP brand. These products are designed to enhance handling, stability, and overall performance of motorcycles, catering to both manufacturers and end-users looking for quality upgrades and enhancements.

• E-Bicycles:

  Bajaj Mobility AG has diversified into the emerging market of e-bicycles, providing environmentally friendly mobility solutions. The company offers a range of e-bikes through the Husqvarna E-Bicycles brand, blending cutting-edge technology with modern design to ensure a superior riding experience.

• Bicycles:

  Through brands such as GASGAS Bicycles, FELT, Liteville, and Johansson, Bajaj Mobility AG extends its offerings to traditional bicycles. These products are designed for different riding styles and user preferences, promoting healthy lifestyles while maintaining high standards of quality and performance.