Beachbody Company, Inc. (BODI)

Overview

The Beachbody Company, Inc., founded in 1998 and based in El Segundo, California, has cemented its place as a leading entity in the health and wellness industry both in the United States and on an international scale. As a wellness platform, it stands out for providing an array of fitness, nutrition, and stress-reduction programs designed to meet the diverse needs of its users. Through its innovative use of digital technology, The Beachbody Company, Inc. offers its extensive library of fitness and nutrition content via Beachbody on Demand, a digital subscription platform, alongside Beachbody on Demand Interactive (BODi), which specializes in live fitness and nutrition programs. This approach allows the company to tailor its resources to the evolving demands of modern lifestyles, ensuring accessibility and convenience for individuals aiming to maintain or improve their wellness.

Products and Services

The Beachbody Company, Inc. offers a robust lineup of products and services designed to support the health and fitness goals of its customers. These include:

• Beachbody on Demand: A digital subscription platform providing access to a broad array of live and on-demand fitness and nutrition content tailored to a variety of needs and preferences.
• Beachbody on Demand Interactive (BODi): Offers an interactive experience with live fitness and nutrition programs, allowing users to engage in real-time with instructors and other participants.
• Shakeology: A nutritional shake designed to complement the dietary needs of users with a focus on optimizing health and wellness outcomes.
• Beachbody Performance Supplements: This series includes pre-workout energize, hydrate for during workout, post-workout recover, and protein supplement recharge products, each scientifically formulated to support different phases of the workout experience.
• BEACHBAR: A low-sugar snack bar crafted to offer a nutritious, yet indulgent, snacking option without compromising on taste or nutritional value.
• Supplements under the LADDER brand: A range of premium supplements endorsed by athletes, designed to meet higher performance and health benchmarks.
• Connected Fitness Products: These include technologically advanced fitness equipment that integrates with Beachbody's digital platforms to enhance the home workout experience.
• BODi Bike Studio: An innovative package combining a subscription to BODi with a stationary bike and accessories, designed for those seeking a comprehensive at-home fitness solution.