Boozt AB (publ) (BOK)

Overview

Boozt AB (publ) is a distinguished online retail corporation focusing on offering a wide range of products including fashion, apparel, shoes, accessories, home goods, sports equipment, and beauty products. Founded in 2007, Boozt AB (publ) has its headquarters in Malmö, Sweden, and operates across various regions such as Sweden, Denmark, Norway, Finland, Germany, France, the Netherlands, Poland, and other parts of Europe and internationally. The company is structured into two main segments: Boozt.com and Booztlet.com, serving different market needs including multi-brand offerings and inventory clearance.

Products and Services

• Boozt.com

A premier multi-brand webstore that provides an extensive selection of products across various categories. It caters to a broad audience by offering fashion-forward apparel, shoes, and accessories, alongside specialized products for kids, sports enthusiasts, and beauty product lovers. Boozt.com also extends into the home goods category, ensuring a comprehensive shopping destination.

• Booztlet.com

This platform operates as the company's outlet for inventory clearance, presenting a savvy choice for customers looking for high-quality products at discounted prices. Booztlet.com extends the value proposition of Boozt AB by offering end-of-season merchandise and surplus inventory, making luxury and premium brands more accessible to a wider audience.

• Physical Retail Stores

Under the Booztlet and Beauty by Boozt store names, the company broadens its retail presence beyond digital platforms. These physical stores serve as a touchpoint for customers who prefer an in-store shopping experience. The stores primarily focus on clearance items and beauty products, respectively, aligning with the company’s diverse product strategy and customer service philosophy.