In just over a decade, the 170-year-old luxury fashion house Burberry has cycled through four different CEOs in a bid to keep up with the industry's ever-evolving demands. And as of this morning, a fifth contender is stepping up to the proverbial plate—effective immediately.
The downturn in the luxury sector shows few signs of letting up.
Burberry also warned on profit and scrapped its dividend, sending its shares to their lowest in more than a decade.
Burberry shares slumped 16% Monday after the British fashion house replaced industry veteran Jonathan Akeroyd as CEO following a 20% drop in sales in the first quarter, amid a broader slowdown in the luxury market.
Burberry's stock price plummeted on Monday after the luxury giant issued a profit warning, replaced its CEO and cut its dividend.
The near three-year tenure of Burberry CEO Johnathan Akeroyd came to an abrupt end this morning as he became the fall guy for plunging sales at British upscale fashion and accessories retailer Burberry amid a further warning on earnings.
Burberry shares sank on Monday after the U.K. luxury fashion group announced a profit warning and a dividend halt, and said its chief executive officer was being replaced.
Shares in Burberry plunged in early European trade Monday after a "disappointing" first-quarter performance led it to replace its CEO and axe its dividend.
Burberry Group PLC (LSE:BRBY) has parted ways with its chief executive, Jonathan Akeroyd, with immediate effect. The fashion house has appointed former Michael Kors and Jimmy Choo boss Joshua Schulman as his replacement, joining this week.
British luxury group Burberry named former Michael Kors boss Joshua Schulman as its new chief executive on Monday, axeing Jonathan Akeroyd after two years as it warned on profit and scrapped its dividend.
JPMorgan Chase & Co (NYSE:JPM, ETR:CMC) has warned that the ‘re-acceleration' of the luxury sector could be slower than anticipated, leading to downside risk for luxury stocks including Burberry Group PLC (LSE:BRBY). The luxury sector has undergone a dramatic de-rating over the past year, due in no small part to a fall off in demand in the key China market.
Burberry is set for a revenue slump with its first quarter update next month says City analysts as new designs and less spending by its aspirational customer base take a toll. Deutsche Bank has just reduced its sales forecast to minus 17% (from minus 12%) on weaker data from China and the US.