Burberry Group PLC (LSE:BRBY) reported an improvement in like-for-like sales for the first quarter of its new financial year, supported by improved "brand desirability" and strength in its core categories. Sales in the 13 weeks to 28 June fell 1% on a comparable basis versus a year earlier, an upswing from the 6% decline seen in the final quarter of last year and the 12% drop over the full year.
A year after Josh Schulman became Burberry's CEO with a mandate to turn the British luxury brand around, investors say they're pleased with early signs of recovery even though sales are still falling.
Investors seeking steady wealth-building opportunities are turning their attention to companies with the rare ability to compound growth over time. London Stock Exchange Group PLC (LSE:LSEG) and Burberry Group PLC (LSE:BRBY) have emerged as standouts in this regard, according to Panmure Liberum, which points to their resilient business models and renewed momentum as reasons for continued optimism.
Burberry Group PLC's (LSE:BRBY) brand momentum is showing signs of improvement, according to Morgan Stanley's recent luxury goods sector check. After a period of weaker performance, experts report a shift from last year's double-digit declines to small positive growth this year.
Shares in Burberry Group PLC (LSE:BRBY) rose 2.7% after UBS strategists turned positive on the luxury sector, reversing their previous cautious stance and upgrading it from underweight to neutral. UBS argued the luxury sector had become "rarely oversold," creating an attractive short-term opportunity.
Troubled U.K. luxury fashion brand Burberry has paid its new chief executive,
Burberry Forward is showing early signs of success, with H2 profits offsetting H1 losses and brand initiatives gaining traction. Key turnaround drivers include a renewed focus on core outerwear/scarf categories, restoring brand scarcity, and aggressive cost-cutting measures. FY25 results highlight improved performance, but macro headwinds and weak FY26 guidance mean challenges persist for the luxury sector.
Burberry Group PLC (LSE:BRBY) turnaround is finally winning over sceptics. UBS has upgraded the stock to 'buy' from 'neutral' and lifted its price target to 1,400p, up from 918p.
Deutsche Bank has downgraded Burberry Group PLC (LSE:BRBY) to 'hold', arguing that much of the turnaround story is already reflected in the share price following a stronger-than-expected end to its financial year. Analyst Adam Cochrane said early signs of brand recovery are encouraging, but further upside now depends on more ambitious execution.
Burberry, the brand best known for its iconic checkered pattern and fashionable trench coat, announced Wednesday that it may cut around 1,700 jobs worldwide in a major cost-reducing effort. The news comes as British luxury brand reported a staggering 117% drop in annual profits, or around $87.8M (£66m), over the last financial year.
Burberry Group PLC (LSE:BRBY) shares strutted over 15% higher on Wednesday as investors and analysts drooled over the British luxury brand's stronger-than-expected fourth-quarter performance and new cost-cutting targets. Deutsche Bank said the FTSE 250-listed group was "showing further progress on its brand turnaround" with sales of outerwear and scarves in the fourth quarter better than the industry average and leather goods weaker.
Burberry plans to cut almost one-fifth of its work force as its new chief executive officer Joshua Schulman tries to turn around the British trench-coat maker. The London-based company's push into high fashion has flopped amid a downturn in global demand for luxury goods.