SoFi Be Your Own Boss ETF (BYOB)

Overview

The fund in question is specifically designed to invest in the burgeoning gig economy sector, which is characterized by companies and platforms that facilitate freelance and independent contractor work models. This investment strategy reflects a response to the rapidly evolving labor market and technological advancements that enable individuals to offer their services directly. By targeting the gig economy, the fund aims to leverage the growing trend of flexible, tech-driven employment opportunities, catering to businesses and individuals who prefer or benefit from such an employment model.

Products and Services

The fund provides an array of investment opportunities, focusing primarily on companies that are integral players within the gig economy. Below is a list of the types of companies and services the fund typically invests in:

• Technology Platforms: Companies that develop and maintain platforms facilitating the direct offering of freelance services to both retail and commercial customers. These platforms serve as the backbone of the gig economy, enabling independent professionals to connect with potential clients.
• Freelance Business Support Services: Businesses that provide essential support services to freelancers and independent contractors. This includes tools for business management, financial accounting, and market access, which empower individuals to efficiently operate their freelance businesses.
• Gig Economy Infrastructure: Companies that create or support the infrastructure necessary for the gig economy to flourish. This includes payment processing systems, insurance products tailored to freelancers, and other services that address the unique needs of a workforce composed of independent business entities.