Celsius Holdings Inc. (CELH)
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Celsius Holdings Inc. Profile
| Beverages Industry | Consumer Staples Sector | Eric Hanson CEO | XMEX Exchange | US15118V2079 ISIN |
| US Country | 1,073 Employees | - Last Dividend | 15 Nov 2023 Last Split | 2 Feb 2007 IPO Date |
Overview
Celsius Holdings, Inc., originally known as Vector Ventures, Inc. until its renaming in January 2007, stands as a notable entity in the beverage sector with its inception dating back to 2004. Based in Boca Raton, Florida, the company has carved a niche for itself by focusing on the development, processing, marketing, distribution, and sale of functional energy drinks and liquid supplements. Its distinctive offerings have found a broad audience not only within the United States but also across diverse international markets including Australia, New Zealand, Canada, Europe, the Middle East, and the Asia-Pacific regions. Celsius Holdings, Inc. prides itself on delivering products that are not only appealing in taste but also beneficial from a health perspective, aiming to foster a global community committed to fitness and well-being.
Products and Services
The product portfolio of Celsius Holdings, Inc. is distinguished by its focus on fitness and health, featuring a variety of beverages designed to cater to diverse consumer needs and preferences.
- CELSIUS Fitness Drink: Positioned as a cornerstone product, CELSIUS fitness drink is formulated to accelerate metabolism and promote fat burn, making it a popular choice among health-conscious consumers.
- CELSIUS Originals and Vibe: Under the CELSIUS Originals and Vibe labels, the company offers a range of carbonated and non-carbonated functional energy drinks, each available in multiple flavors to suit differing tastes and dietary requirements.
- CELSIUS Essentials and CELSIUS On-the-Go Powder: For those seeking convenience without compromising on health benefits, CELSIUS Essentials and the on-the-go powder variants provide a practical solution. These products aim to deliver the well-known benefits of the CELSIUS formula in forms that are easy to consume anytime, anywhere.
- CELSIUS Ready-To-Drink Products: Complementing its powder and concentrate forms, CELSIUS also offers a selection of ready-to-drink products, ensuring that consumers have access to healthy energy-boosting beverages that are both refreshing and beneficial.
The company's strategic approach to distribution enhances the availability of its products, catering to customers through direct-to-store deliveries, an array of distributors, and a wide network of retail outlets including supermarkets, convenience stores, drug stores, nutritional stores, and mass merchants. In addition, CELSIUS products are accessible at health clubs, gyms, military facilities, and online e-commerce platforms, thoroughly covering various channels to meet consumer demand.
