Shares of Celsius Holdings (CELH) climbed 2% during Friday's premarket session following news that Chief Executive John Fieldly made a substantial open-market purchase of 18,000 shares.
Shares of Celsius Holdings experienced a significant rally of roughly 12% on Friday following reports by CNBC that Russ Savage, the entrepreneur who founded Rockstar Energy, has discreetly assembled a 4.7% ownership position in the energy drink maker and is now demanding sweeping changes to the executive team.
Strong sales from Alani Nu and Rockstar supported revenue growth, but higher promotions and margin pressure reduced quarterly earnings.